Diverse perspectives on how companies, communities and consumers can recover from the COVID-19 pandemic.
Through short conversational video pieces, our Market Voices project is convening diverse perspectives on how companies, communities and consumers can respond to changing global markets and deliver a just, green recovery from the COVID-19 pandemic.
Our conversations to date explore nature tourism, community enterprise, food security, and behaviour change.
As we rebuild our lives and the global economy, there is an opportunity to create a greener, fairer, and more resilient world - one in which nature-based solutions enhance human health and safety, and tackle the converging crises of climate breakdown and nature loss.
Let’s reimagine the future together.
Find out more about our partnerships with business, our work on community enterprise, and how we are working with private sector to build back better.
Under normal circumstances, tourism expenditure in protected areas alone amounts to $600 billion a year - but this has been drastically reduced by COVID-19.
For communities dependent on nature tourism for their income and livelihoods, the next year is critical.
We urgently need to find innovative solutions, including creating alternative sources of income, and ensure that nature tourism is part of economic recovery packages.
If your community, company or organisation can help, please get in touch with WWF or check out the following initiatives and resources:
- Future of Tourism Coalition - putting communities at the heart of recovery
- Beyond Tourism in Africa Innovation Challenge - incubating new community revenue models not depend on tourism, plus a new Africa-led Collaborative Platform
- IUCN Save Our Species African Wildlife Rapid Action Grants
- Sustainable Travel Alliance in China
- World Tourism Organisation Tourism Recovery Technical Assistance Package - for UN Member States
- comprehensive list of information, guidance and resources on COVID-19 and sustainable tourism
Market Voices - Nature TourismThis Market Voices conversation explores the impacts of COVID-19 on nature tourism in Namibia as well as some possible solutions.
Now, many have gone out of business due to difficulties in accessing raw materials, or as a result of reduced demand for their products - especially those bought by tourists.
In recovery, we cannot go back to business as usual.
We need to develop innovative entrepreneurial approaches and partnerships which work for local communities, diversify livelihoods, build local resilience, and ensure that recovery is fair and inclusive, especially for marginalised and vulnerable groups.
If your company or organisation can help support community enterprise, please get in touch with WWF or check out the following initiatives and resources:
- Nature Pays - our project supporting community conservation enterprise and access to markets in more than 50 countries
- Nature Pays Practitioner Guide - our guide to community conservation enterprise
- COVID Response Alliance for Social Entrepreneurs - join the World Economic Forum sponsored Alliance and support social entrepreneurs as first responders to the COVID-19 crisis and as pioneers of a green, inclusive society and economic system
Market Voices - Community EnterpriseThis Market Voices conversation explores the impacts of COVID-19 on community enterprise as well as some possible solutions.
"To create a just and nature-positive future for all, we need systemic change that strengthens our resilience. COVID-19 has crushed the tourism sector and affected millions of livelihoods. Developing innovative community enterprise, supporting resilient and sustainable livelihoods, and protecting nature, must be a central part of the new norm and how collectively, we build back better together with communities."
WWF Global Markets Practice Leader
On average, global food imports have increased by 8% annually since 2000. And with an estimated 1.1 billion people worldwide engaged in agriculture, the sector accounts for 31% of global employment and 4% of global GDP.
Deforestation and conversion of natural habitats for crop and livestock production bring people and wildlife closer together, increasing the likelihood of zoonotic diseases such as COVID-19 jumping from wild species to domesticated animals and people.
With the need to feed a future global population of 10 billion, in recovery from the pandemic, governments, businesses, and communities must invest in sustainable and regenerative agriculture which changes how we produce and consume food, better values natural capital, and supports resilient livelihoods.
At WWF, we are working to create sustainable food systems that ensure food security and protect nature. If your company or organisation can help, please get in touch with WWF or check out the following initiatives and resources:
- WWF Food Practice - our global programme of work addressing sustainable production, food waste, and sustainable diets
- Planet-Based Diets - a science-based platform to encourage diets that are good for people and planet
- Save 1/3 - an initiative fighting the 1/3 of food produced globally that goes to waste
Market Voices - Food SecurityThis Market Voices conversation explores the impacts of COVID-19 on local and global supply chains and food security as well as some possible solutions.
"The good news is that we can feed the world without destroying more forests, rivers and oceans."
WWF Global Food Practice Leader
While we grapple with the plethora of negative impacts from the pandemic, there have also been some ‘accidental’ but positive indirect effects on conservation. There has also been a spike in trust in science-based information and sources.
COVID-19 is driving new norms. And the pandemic is our cue to reconsider what makes us happy and well, how we live our lives, and how we interact with the world around us. It has also highlighted the interdependent relationship between people and planet.
Here are some resources exploring how we might shape consumer behaviour for well-being and prosperity, and how we can make some of the more positive changes in our behaviour more permanent:
- Save Nature Please - a practical framework designed to support more effective interventions, from global communications and campaigns to citizen and community engagement
- Change Wildlife Consumers - community and open-source research and guidance on behavioural change with a focus on the illegal wildlife trade
- Behavior Change for Nature - a behavioural science toolkit from Rare comprising 15 behavioural strategies and case studies addressing today's environmental issues
Market Voices - Consumer BehaviourThis Market Voices conversation explores the impacts of COVID-19 on consumer behaviour.