Market Voices | WWF

Time for a just, green recovery

The COVID-19 pandemic is showing us that business as usual does not work.

Through short conversational video pieces, our Market Voices project is convening diverse perspectives on how companies, communities and consumers can respond to changing global markets and deliver a just, green recovery from the COVID-19 pandemic.

Our conversations explore nature tourism, and community enterprise, with pieces on 
food security, and consumer behaviour to follow.

As we rebuild our lives and the global economy, there is an opportunity to create a greener, fairer, and more resilient world - one in which nature-based solutions enhance human health and safety, and tackle the converging crises of climate breakdown and nature loss.

Let’s reimagine the future together.

Find out more about our partnerships with business, our work on community enterprise, and how we are working with private sector to build back better.

Find out more about how WWF is responding to the global pandemic.

© Brent Stirton / Getty Images / WWF-UK

Nature Tourism

Around the world, COVID-19 lockdowns, travel restrictions and border closures have severely impacted the tourism sector and the people who depend on it for their livelihoods.
For decades, conservation and development organisations have worked with communities to develop nature-based tourism, helping prevent unique landscapes from conversion to agriculture and urban development.

Under normal circumstances, tourism expenditure in protected areas alone amounts to $600 billion a year - but this has been drastically reduced by COVID-19.

For communities dependent on nature tourism for their income and livelihoods, the next year is critical.

We urgently need to find innovative solutions, including creating alternative sources of income, and ensure that nature tourism is part of economic recovery packages.

If your community, company or organisation can help, please get in touch with WWF or check out the following initiatives and resources:

Market Voices - Nature Tourism

This Market Voices conversation explores the impacts of COVID-19 on nature tourism in Namibia as well as some possible solutions.

© Thippakone Thammavongsa WWF-Laos

Community Enterprise

For community enterprises, especially in emerging markets and the informal economy, the economic impact of COVID-19 has been particularly severe, affecting livelihoods and well-being.
Addressing environmental and social challenges such as nature loss and inequality, successful community enterprises deliver benefits for people and nature.

Now, many have gone out of business due to difficulties in accessing raw materials, or as a result of reduced demand for their products - especially those bought by tourists.

In recovery, we cannot go back to business as usual.

We need to develop innovative entrepreneurial approaches and partnerships which work for local communities, diversify livelihoods, build local resilience, and ensure that recovery is fair and inclusive, especially for marginalised and vulnerable groups.

If your company or organisation can help support community enterprise, please get in touch with WWF or check out the following initiatives and resources:
  • Nature Pays - our project supporting community conservation enterprise and access to markets in more than 50 countries
  • Nature Pays Practitioner Guide - our guide to community conservation enterprise
  • COVID Response Alliance for Social Entrepreneurs - join the World Economic Forum sponsored Alliance and support social entrepreneurs as first responders to the COVID-19 crisis and as pioneers of a green, inclusive society and economic system

Market Voices - Community Enterprise

This Market Voices conversation explores the impacts of COVID-19 on community enterprise as well as some possible solutions.

"To create a just and nature-positive future for all, we need systemic change that strengthens our resilience. COVID-19 has crushed the tourism sector and affected millions of livelihoods. Developing innovative community enterprise, supporting resilient and sustainable livelihoods, and protecting nature, must be a central part of the new norm and how collectively, we build back better together with communities."

Cristianne Close
WWF Global Markets Practice Leader