© naturepl.com / Edwin Giesbers / WWF
Nature Positive Business
Nature is in the red
Nature underpins enterprise and prosperity - but natural systems are in severe decline, posing grave risks for business and finance. It's not too late to turn things around.
As our Living Planet Report 2022 shows, we can end nature loss – but only by combining ambitious conservation with the transformation of modern food production systems and consumption patterns, which change how we use land, reduce food waste, and improve our diets.

Business and finance have a vital role to play - protecting and restoring nature in supply chains, and investing in nature-based solutions.

And as world leaders make key decisions on the environment, climate change and sustainable development, it’s vital they prioritise the well-being of both nature and people.

That’s why we’re calling on governments and businesses around the world to reverse nature loss and secures a nature-positive economy by 2030.

Find out more in the WWF Living Planet Report 2022 Business & Finance Briefing.

WWF Living Planet Report 2022 Business & Finance Briefing 

Find out more in our Living Planet Report 2022 Business & Finance Briefing.

Watch Our Planet: Our Business, a film for business inspired by the Netflix series Our Planet.

© iStock
Uniting the business voice for nature
Many businesses rely on nature – not just for resources such as meat, fish, timber, and fibre but also for services like pollination and clean water, as well as healthy customers and workforces.
Nature loss threatens all of these things and puts the global economy at risk, and sectors that depend on nature like food, farming and forestry are especially vulnerable.

That’s why with partners, WWF helped set up Business for Nature – a global coalition of influential organisations and forward-thinking companies who are taking action for nature, influencing decision-makers and transforming the global economy.

And just as forward-thinking companies helped shape the Paris Agreement on climate change in 2015, they now have an opportunity to help secure a New Deal for Nature and People.


Business for Nature

Business for Nature Policy Recommendations - August 2020 
© Business for Nature

Many forward-thinking companies have already made commitments and at least 1,240 businesses are already taking action for nature that will help reverse nature loss and restore the planet’s vital natural systems on which economies, well-being and prosperity depend.

And over 200 companies from 15 sectors in five continents as well as many other organisations have developed five policy recommendations for governments.

© Inter IKEA Systems BV
Business and finance can help create a nature-positive future
Business has a critical role to play in reversing nature loss. Forward-thinking companies and investors can reduce risk and future-proof their businesses and portfolios by making commitments, taking action and calling for change.
Companies and financial institutions can commit to protecting nature and natural systems, including by setting ambitious greenhouse gas emissions reductions targets through the Science-Based Targets initiative, and by joining the Science Based Targets Network which is helping companies develop and set targets for nature.

Companies deliver on commitments by protecting nature and natural systems in the landscapes and jurisdictions where they operate, or from which they source commodities like timber or palm oil, by using tools and approaches such as the Accountability Framework, and by investing in nature-based solutions to minimise environmental impacts, stop land conversion and deforestation, and increase supply chain resilience.

Financial institutions can incorporate climate- and nature-related risks in financial decision-making, and scale investment in net-zero and nature-positive activities, including by adopting the Task Force on Climate-related Financial Disclosures framework for managing climate risks, and by supporting the creation of the Task Force on Nature-related Financial Disclosures to manage nature risks. Asset owners can join other major institutional investors in the Net-Zero Asset Owner Alliance and align portfolios for a 1.5°C future.

Check out our Action for Nature Toolkit for more detailed advice, and see how leading companies are already taking integrated action on climate and nature.

Business and finance can make the business case for nature and influence decision-makers in key business, finance and policy fora by joining the Business for Nature coalition, supporting its policy recommendations, and calling a New Deal for Nature & People that puts nature on the path to recovery by 2030.

Action for Nature Toolkit

Action for Nature TOOLKIT 

This toolkit is designed to help any business take action for nature. Through a series of workable solutions, it demonstrates how to minimise risk and amplify positive effects.

New Deal for Nature & People

Our world is in crisis. We need global leaders to commit to ambitious action, now, to set nature on the path to recovery and move to a world that is nature positive.

© © WWF / Richard Stonehouse