Innovation@WWF

The WWF is run at a local level by the following offices...

Accelerating conservation impact through innovation

Today’s climate and biodiversity challenges won’t be solved with the same thinking that created them. The Innovation@WWF team empowers teams across 85+ WWF offices to put into action new ways of thinking and doing conservation impact.

Fostering a culture of mindful risk taking for bigger impact

Innovation is always delivered with a purpose - direct or indirect conservation impact. We are on a mission to build a culture of courageous, yet mindful, innovation, to keep up with a fast changing world and highly complex challenges.

Enabling teams to create solutions through innovation

WWF’s innovation team provides guidance to both teams and individuals within the WWF network in dreaming up, experimenting with, and bringing to life unusual ideas with high impact potential. WWF teams can join our innovation skills development, request innovation coaching to get unstuck or apply for seed funding.

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@WWF

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DRIVING IMPACT FOR OUR LIVING WORLD

Dive into innovation impact stories on topics such as applying human-centred design for community-led innovation, scaling conservation innovations, and experimenting with new technologies to accelerate conservation impact. More coming soon!

Anna Carolina Lobo, from WWF Brazil, explains how taking a human centred design approach turned 50+ people from eight coastal & marine protected areas into creators of eco tourism solutions for Brazilians to (re)connect with protected natural areas.

WWF Brazil - Human centred design

WEWILDER is a social enterprise cooperative in eco-tourism founded and run by WWF's local team, in a rewilding landscape where 200+ European bison roam freely. WeWilder brings people closer to the wild though regenerative nature and community experiences and incubates local ventures in food & farming.

WWF Romania - WEWILDER

In Pakistan’s Indus River, WWF leads a project to protect the endangered bhulan, the world’s rarest freshwater dolphin. By improving river health and engaging communities, it aims to foster resilience in the species' habitat for sustainable conservation.

WWF Pakistan - Saving the RIVER Dolphin

97% of WWF say innovation leads to more impact*

Since 2022 we have been measuring the impact of our global innovation work. *After 3 years of data and +3300 survey submissions on our annual internal innovation survey, here’s what we’ve achieved

88 conservation projects supported

In 2024 alone, we backed 88 projects with bespoke coaching, funding or training, in any stage of their project. From design and testing, to scaling. From a one off session to a multi-months process

87% of WWF offices embed innovation in their strategy

Across the network, most WWF offices now include innovation in their strategies, embedding it into how they plan, collaborate and deliver more impactful conservation.

+1,000 hours of innovation support

Since 2023, we’ve provided more than 1,000 hours of direct coaching and training to conservation and operations teams — guiding ideas through testing, learning and growth.

+330 innovation workshops and trainings

Since 2023, we’ve hosted over 330 interactive sessions to build skills, shift mindsets and spark change across WWF. From project design an M&E, to scaling, Futures Thinking, AI, and more

CHECK OUT OUR LAST IMPACT REPORT

REPORT HERE

Read our insights on innovation

The fundamentals of scaling

Measuring innovation impact

Introducing futures thinking

Innovation for Impact Network

INGOs driving innovation together

The Innovation@WWF team is a founding member of the Innovation for Impact Network. Sharing of best practices, joint learning and experimental collaborations is what this group of non profit innovation leaders is about.

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