© Luis Barreto / WWF-UK
About WWF

Who we are

All around the world, people are waking up to the deepening crisis of nature loss. We’re experiencing a growing realization that nature is our life-support system and that no one will be spared from the impacts of its loss. 


Here at WWF, an independent conservation organization active in nearly 100 countries, we are working to sustain the natural world for the benefit of people and wildlife.  


We are part of a growing coalition calling on world leaders to set nature on the path to recovery by 2030 – a New Deal for Nature and People as comprehensive as the global climate deal. 

Working with many others – from individuals and communities to business and government – WWF urgently seeks to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable. 

Our mission

To stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature by:

  • conserving the world’s biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption.

Key facts

Founded 1961
Active in nearly 100 countries
5+ million supporters
30+ million followers on social media


Read the WWF Annual Review 2020
The WWF Annual Review 2020 highlights how global conservation efforts have been strongly shaped by the disastrous COVID-19 pandemic, with its roots in environmental threats such as deforestation and the wildlife trade.

Join us!

We’d like you to join us - pledge to make your voice heard for nature by signing our Voice for the Planet petition.  


© Jonathan Caramanus / Green Renaissance / WWF-UK

How we work

The deepening crisis of nature loss requires conservation organizations like WWF to think and act bigger and faster – and to work together as never before.


Our strong commitment to collaboration– something we call together possible – shapes all our work, leading to many powerful partnerships around the world. And, today, we are part of a growing global coalition calling on world leaders to set nature on the path to recovery by 2030: a New Deal for Nature and People as comprehensive as the global climate deal.


This ambitious nature recovery plan is supported by our own global goals and programme of work focused on: 




  • Tackling  the underlying global drivers for the loss of nature: a financial system that must value nature; a governance system that empowers people to lead on nature protection; and markets where sustainable production and consumption must become the norm.

Our global operations

Backed by our secretariat WWF International, our work extends across the globe. Some countries have their own wide-ranging national WWF operations, while others have offices focused on particular conservation work. Together, we are one WWF – working together to build a sustainable future.


Working with communities

Nature can only be restored if people are front and centre of this process, with everyone entitled to live in a healthy environment and human rights respected. Find out about our work with the indigenous peoples and local communities who share their lands with nature.