What we buy matters
Markets impact nature
For example, increases in food production to meet global demand are driving the destruction of forests and grasslands, and the loss of wildlife they’re home to. This sector has caused a 70% loss of biodiversity and currently uses 70% of freshwater globally.
Wildlife is being directly impacted too. For example, a surge in demand for elephant ivory and rhino horn in Asia has created a poaching crisis in Africa with 20,000 elephants being lost every year.
Certified products now account for 17% of global timber production, 21% of pail oil and 12% of wild seafood.
Markets can be a force for good
We we are doing
It means reducing demand for products that are harming wildlife directly – for example, through shutting down illegal ivory markets and tackling the thousands of pieces of plastic sold every second.
And it means increasing demand for sustainably produced products, in global and local markets. In particular, we’re looking at how markets can incentivize local communities to protect crucial habitats through conservation-based community enterprises.