Through encouraging the financial sector to 'green finance, and finance green', our goal is to encourage a meaningful shift in finance to achieve global goals on climate, nature, and development.
 
By accurately pricing the risk of climate change and nature loss, and by integrating the value that healthy ecosystems provide into decision-making, the sector can redirect the flow of finance away from activities that harm our planet toward those that heal.
 
Globally, transitioning to a nature-positive economy could generate annual business opportunities worth US$10 trillion and create 395 million jobs by 2030, and protecting nature could avert US$2.7 trillion in economic losses every year.
 
Read more about our work on finance greening finance and financing green in our explainer, 'Finance for People and Nature'. 

Please get in touch to explore how we can collaborate: finance@wwfint.org

Greening finance

We seek to influence global, regional and national financial systems to align with and enable the delivery of our conservation goals, and global goals on climate, nature, and development.

Financing green

We work to mobilise finance at scale from all sources to enable private sector action to protect and restore key land, sea and riverscapes, including by embedding sustainable finance in our conservation work on the ground.
 

Working at three levels

Landscape - we work to accelerate finance for conservation in key land, sea and riverscapes by integrating finance into conservation strategies, and help WWF conservation teams mobilise finance and engage with financial institutions and investors to realise conservation.

National and regional - we work to scale up flows of sustainable finance by enabling shifts in national and regional financial markets by encouraging financial institutions and regulators to integrate climate and nature in decision-making and increasing sustainable investments.

Global - we work to ensure that financial markets integrate nature-positive and net zero goals and drive systemic change by advocating for sustainable finance frameworks, regulation and supervision, as well as supporting the implementation of international agreements through providing hands-on support and practical, science-based information and tools.

We are a community of more than 300 people, working across 60 WWF offices, in every region of the world.

We have been directly involved in developing many of the commitments, frameworks and approaches through which financial institutions are responding to climate change and nature loss.

We have more than 170 partnerships with financial institutions, and hold formal roles or collaborate with global sustainable finance platforms such as the Taskforce on Nature-related Financial Disclosures (TNFD), the Science-Based Targets initiative (SBTi), and the Net Zero Asset Owner Alliance (NZ AOA).

We are involved in funds and facilities that mobilize finance for bankable nature solutions, such as the Dutch Fund for Climate and Development (DFCD), and advise external stakeholders on the development of green financial products and solutions.

And we have helped shape the EU Taxonomy and Green Bond Standard and the Network on Greening the Financial System (NGFS), the UN Principles for Responsible Banking, and financial targets in the Kunming-Montreal Global Biodiversity Framework (GBF).