By demonstrating the value of nature and the links between financial and environmental risks, we aim to redirect the flow of finance away from activities that harm our planet toward those that heal.
"Sustainable finance is the link between financial systems and ecosystems. Natural capital generates sustainable economic and environmental benefits that support healthy and resilient economies."
Margaret Kuhlow, Finance Practice Leader @WWFLeadFinance
Read more about our work on finance and find out why financial system stability depends on healthy natural systems.
Equally, as governments tighten environmental rules and consumers expect higher standards, finance institutions that don’t adapt will be left exposed. Being linked to deforestation can damage a company’s reputation, leading to losses for shareholders. Investments in fossil fuels could plummet in value if governments keep to their climate commitments.
© WWF / Roger LeGUEN
And this sustainable future for finance can still be profitable. The Paris Climate Agreement could open up opportunities worth nearly US$23 trillion by 2030 in sectors like renewable energy, energy efficiency and low-carbon technology. And achieving the UN Sustainable Development Goals could create at least US$12 trillion in market opportunities, ranging from reducing food waste to transforming urban public transport systems.
We’re also encouraging greater investment in sustainable development, and working with the finance sector to develop new ways of mobilizing resources for conserving and restoring nature. And by pushing finance institutions to demand and reward high environmental standards among their clients, we’re using their influence to drive sustainable practices through the rest of the economy.
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