Finance
By demonstrating the value of nature and the links between financial and environmental risks, we aim to redirect the flow of finance away from activities that harm our planet toward those that heal.
'Sustainable finance is the link between financial systems and ecosystems. Natural capital generates sustainable economic and environmental benefits that support healthy and resilient economies.'
Margaret Kuhlow
Finance Practice Leader
@WWFLeadFinance
Risks...
Equally, as governments tighten environmental rules and consumers expect higher standards, finance institutions that don’t adapt will be left exposed. Being linked to deforestation can damage a company’s reputation, leading to losses for shareholders. Investments in fossil fuels could plummet in value if governments keep to their climate commitments.

© WWF / Roger LeGUEN
...And Opportunities
And this sustainable future for finance can still be profitable. The Paris Climate Agreement could open up opportunities worth nearly US$23 trillion by 2030 in sectors like renewable energy, energy efficiency and low-carbon technology. And achieving the UN Sustainable Development Goals could create at least US$12 trillion in market opportunities, ranging from reducing food waste to transforming urban public transport systems.
What We're Doing
We’re also encouraging greater investment in sustainable development, and working with the finance sector to develop new ways of mobilizing resources for conserving and restoring nature. And by pushing finance institutions to demand and reward high environmental standards among their clients, we’re using their influence to drive sustainable practices through the rest of the economy.
Financial institutions are being urged to join the Race to Zero campaign, highlighting the urgency ...
Measuring Sustainability in Infrastructure Investment
How climate and nature-related factors are applied in the investment process.
Nature is the foundation for development and prosperity in our society and economies.
WWF report shows how bankable nature solutions can generate a financial return and have a positive ...
Opinions on Finance