Global Sustainable Finance Lead, GFRI 

Maud steers the GFRI activities with high level policy makers, central banks and financial regulators. She also manages the GFRI core team, bringing together specialists from various parts or the world who help coordinate, communicate, facilitate and implement the GFRI´s goals and strategy among the various offices in the WWF network.
Previously, she worked for the French Central Bank and participated in the development of international financial regulation.

Sustainable Finance Lead, Asia Pacific Region 

Adam leads GFRI in the Asia-Pacific and is Sustainable Finance Advisor at WWF-Malaysia. He is a member of PACTA Methodology Committee, Malaysia JC3 Subcommittees, and previously Singapore Green Finance Industry Taskforce and CFA Institute Asia-Pacific Research Exchange Committee. Prior to joining WWF, he worked at the academia, research management centre, a multilateral financial institution established by central banks, and the Central Bank of Malaysia. 

Nature Economy Lead

Pina leads GFRi’s work on nature and biodiversity; including research, capacity building, support to local WWF offices, and engaging central banks.

Before joining WWF, she worked on sustainable finance, land use, sustainable supply chains, and environmental economics at the World Resources Institute and UN Environment Programme World Conservation Monitoring Centre. Previously, Pina was Assistant Vice President for Asia Sustainable Finance at WWF Singapore.

Global Lead Data, Tools and Methodologies

Jochen leads the GFRI work identifying the data, tools, and methodologies needed to mitigate financial and price instability caused by biodiversity loss and climate change. He has extensive experience in advising policy makers on sustainable finance and served as a member of several European Commission-mandated expert groups. From 2017 to 2022 he collaborated with international standard-setting organisations to develop global market standards for green debt capital markets. Prior to joining WWF, he worked at PricewaterhouseCoopers (PwC).

Global Communications Manager

Edith manages global communications for the GFRI. Among other, she leads the launch of research, reports and new tools, website, social media, and online campaigns.  Over the years, she gained extensive experience of strategic communications and advocacy campaigns within the global WWF network.

Prior to working with WWF, she took up various EU and global communications, advocacy & campaign roles at organisations including Birdlife International and Pew Environment Group.

Sustainable Finance Lead, Africa region

Christine leads the implementation of GFRi activities in Africa. This involves identifying and engaging with central banks and financial supervisory agencies across the continent. She is also Regional Coordinator of the Africa Sustainable Investments and Infrastructure (ASI) Programme at WWF Kenya.

Prior to joining WWF, she worked with Kenya Climate Innovation Center, Private Equity Support, Vista Capital Limited, Kenya Pipeline Co. Ltd. and the Africa Economic Research Consortium.

SUSREG Lead

Siti leads the GFRI Sustainable Financial Regulations and Central Bank Activities (SUSREG) assessment and is Sustainable Finance Manager at WWF Malaysia. She engages with central banks and financial supervisors on the SUSREG results to identify gaps, share good practices and support the 44 countries covered by SUSREG. She also represents WWF in various industry initiatives in Malaysia including the Joint Committee on Climate Change (JC3)and the WG for Value-based Intermediation Financing and Investment Impact Assessment Framework (VBIAF).