The WWF is run at a local level by the following offices...
The Greening Financial Regulation Initiative team engages with central banks, financial supervisors and regulators to support the integration of climate, environmental and social risks into decision-making, providing research, tools, capacity building and training to help achieve a Net Zero, Nature Positive economy and financial system.
More information, contact: gfr@wwf.ch
Global Sustainable Finance Lead, GFRI
Maud steers the GFRI activities with high level policy makers, central banks and financial regulators. She also manages the GFRI core team, bringing together specialists from various parts or the world who help coordinate, communicate, facilitate and implement the GFRI´s goals and strategy among the various offices in the WWF network.
Previously, she worked for the French Central Bank and participated in the development of international financial regulation.
Sustainable Finance Lead, Asia Pacific Region
Adam leads GFRI in the Asia-Pacific and is Sustainable Finance Advisor at WWF-Malaysia. He is a member of PACTA Methodology Committee, Malaysia JC3 Subcommittees, and previously Singapore Green Finance Industry Taskforce and CFA Institute Asia-Pacific Research Exchange Committee. Prior to joining WWF, he worked at the academia, research management centre, a multilateral financial institution established by central banks, and the Central Bank of Malaysia.
Nature Economy Lead
Pina leads GFRi’s work on nature and biodiversity; including research, capacity building, support to local WWF offices, and engaging central banks.
Before joining WWF, she worked on sustainable finance, land use, sustainable supply chains, and environmental economics at the World Resources Institute and UN Environment Programme World Conservation Monitoring Centre. Previously, Pina was Assistant Vice President for Asia Sustainable Finance at WWF Singapore.
Global Lead Data, Tools and Methodologies
Jochen leads the GFRI work identifying the data, tools, and methodologies needed to mitigate financial and price instability caused by biodiversity loss and climate change. He has extensive experience in advising policy makers on sustainable finance and served as a member of several European Commission-mandated expert groups. From 2017 to 2022 he collaborated with international standard-setting organisations to develop global market standards for green debt capital markets. Prior to joining WWF, he worked at PricewaterhouseCoopers (PwC).
Global Communications Lead
Edith manages global communications for the GFRI. Among other, she leads the launch of research, reports and new tools, website, social media, and online campaigns. Over the years, she gained extensive experience of strategic communications and advocacy campaigns within the global WWF network.
Prior to working with WWF, she took up various EU and global communications, advocacy & campaign roles at organisations including Birdlife International and Pew Environment Group.
Lead Deforestation and Conversion Free Central Banking
Maria supports the core team with the implementation of activities from the various GFRI workstreams. She coordinates the work on deforestation and conversion of ecosystems within the initiative.
Previously, she worked for the GIZ on projects for the integration of the value of ecosystem services in the development planning of different countries. She also supported the implementation of projects on ecosystem services and climate change, under the EUROCLIMA+ programme.
SUSREG Lead
Siti leads the GFRI Sustainable Financial Regulations and Central Bank Activities (SUSREG) assessment and is Sustainable Finance Manager at WWF Malaysia. She engages with central banks and financial supervisors on the SUSREG results to identify gaps, share good practices and support the 44 countries covered by SUSREG.
She also represents WWF in various industry initiatives in Malaysia including the Joint Committee on Climate Change (JC3)and the WG for Value-based Intermediation Financing and Investment Impact Assessment Framework (VBIAF).
Research Lead
Carolin leads the GFRI´s research work, identying the implications of climate change and biodiversity loss for central banks and financial regulators and their role in enabling economies’ just transition. She also coordinates research projects with external partners and local WWF offices to fill any research gaps. Carolin has extensive experience in sustainable finance, from engaging with private financial institutions in Switzerland to supporting other key activities in the GFRI since its inception. Prior to joining WWF, she gained experience working in the Global Innovation department at Zurich Insurance.