The WWF is run at a local level by the following offices...

Your Privacy is Important to Us.

At World Wide Fund For Nature (formerly World Wildlife Fund) (referred to as “WWF International”, “we” or “us” in this policy), we and our third party partners use cookies on this website wwf.panda.org and all related sub-domains available on this website (referred to as “our website” in this policy) to improve our website’s functionality and performance, personalise our content, advertisements and marketing efforts based on your internet behaviour; enhance and customise your experience; and to collect information about you and other visitors behaviour when using the website.

You have the choice. You can use this link to manage your cookie preferences for our website at any time. Only Necessary cookies are required for our website to function and cannot be switched off.

To learn more about cookies and how we use your data visit our Privacy Statement here.

Our Cookies Policy describes the different types of cookies used on our website, and how you can manage them, according to your browser and device used to browse the website.

What are cookies?

A cookie is a type of file placed on your device (such as computers, smartphones or tablets) as you browse our website in order to remember information about you, enabling a customised user experience and monitoring site traffic. They are processed and stored by your web browser.

How we use cookies:

We use cookies to improve your experience on our website and to show you personalised content. Cookies can be managed by your cookie’s preferences. You have the option to configure cookies in our cookies preferences area here [insert hyperlink]and withdraw your consent at any time. See below for guidance on How to manage your cookies preferences.

Types of cookies we use:

We share information about your use of our website with our third-party partners, some of whom apply cookies to our website principally for marketing purposes (by combining this with other information they have collected for social media, analytics, and to display messages and advertisements that are relevant to you).

The cookies that are used on our website can be grouped into four categories as described below:

  • Necessary cookies - These Cookies are necessary for our website to function properly and in order to provide you with access to our website. Necessary Cookies cannot be switched off.

  • Analytics cookies - These cookies are set to provide enhanced functionality and make our website easier to use by collecting and reporting information on its usage.

  • Statistics cookies - These cookies are used to create anonymised user statistics and help us tailor our website to our visitors’ preferences. They help us to understand how visitors interact with our website by collecting and reporting information anonymously to improve the reach of our website.

  • Marketing cookies – These cookies help us learn what you’re interested in so we and third party and ad servers’ advertisers can show you personalised content and relevant adverts in line with your interests. These cookies also allow you to share our content with your friends and social networks

Necessary cookies

Always Active

These Cookies are necessary for our website to function properly and in order to provide you with access to our website. Necessary Cookies cannot be switched off. They are usually only set and are used in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

 

 

Name of cookie 

    Domain

Third Party cookie?

Originating party

Duration

Use of cookie 

__cf_bm

hubspot.com

No

HubSpot

30 minutes

  

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
 

cfid

  

wwf.panda.org
 

No

Adobe

20 days and 1 hour

  

Cookie set by Adobe ColdFusion applications. Used in conjunction with CFID this cookie helps to uniquely identify a client device (browser) to enable the site to maintain user session variables. How those are used are specific to the site. CFTOKEN contains a random number to identify the client.
 

__cfruid

  

.design-assets.hubspot.com
 

Yes

Hubspot

Session

  

Cookie associated with sites using CloudFlare, used to identify trusted web traffic.
 

ctoken

wwf.panda.org

No

-

Session

  

Cookie set by Adobe ColdFusion applications. Used in conjunction with CFID this cookie helps to uniquely identify a client device (browser) to enable the site to maintain user session variables. How those are used are specific to the site. CFTOKEN contains a random number to identify the client.
 

_hjSessionUser_1516088

wwf.panda.org

No

Hotjar

Session

Used by Hotjar to persist the Hotjar User ID which is unique to the site

_hjFirstSeen

wwf.panda.org

No

Hotjar

Session

Used by Hotjar to identify a new user's first session

_hjSession_1516088

wwf.panda.org

No

Hotjar

Session

Used by Hotjar to store current session data

_hjIncludedInSessionSample

explore.panda.org

No

Hotjar

2 minutes

  

This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit
 

hs_ab_test

explore.panda.org

No

-

Session

This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before.

__atuvc

wwf.panda.org

No

AddThis

13 months

Used by AddThis to store performed actions on the website

__atuvs

wwf.panda.org

No

AddThis

1 year

Used by AddThis to enable visitors to share content with networking and sharing platforms

VISITOR_INFO1_LIVE

youtube.com

Yes

youtube-embedded-player

6 months

Used by YouTube to provide bandwidth estimates

CONSENT

youtube.com

Yes

youtube-embedded-player

20 years

Used by Google Ads Optimization to store cookie consent preferences

Analytics Cookies

These Cookies are set to provide enhanced functionality, performance and make our website easier to use by collecting and reporting information on its usage (e.g. by remembering your login details or accelerating the display of our website through load balancing).

 

Name of cookie 

Domain

Third Party cookie?

Originating party

Duration

Use of cookie 

__asc

hubspot.com

No

Amazon CloudFront

1day

. Used by Amazon Alexa analytics

__auc

.panda.org

No

aws-cloudfront

1 year

Used by Amazon Alexa analytics

__atuvs

.panda.org

No

Addthis

30 minutes

  

This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service.
 

_ga

.panda.org

No

google-analytics

2 years

Used by Google analytics to store and count page views. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

_gat

.panda.org

No

google-analytics

1 minute

Used by Google analytics to throttle the request rate - limiting the collection of data on high traffic sites.

_gid

.panda.org

No

google-analytics

1 day

Used by Google analytics to store, count and track page views

__hssrc

.panda.org

No

HubSpot

Session

  

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
 

lang

.linkedin.com

Yes

AddThis

Session

  

There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. It is used to store language preferences, potentially to

 serve up content in the stored language.
 

__hssc

.panda.org

No

HubSpot

30 minutes

  

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
 

__hstc

.panda.org

No

-

6 months

  

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
 

hubspotutk

.panda.org

No

HubSpot

6 months

  

This cookie name is associated with websites built on the HubSpot platform. HubSpot report that its purpose is user authentication. 
 
 

.panda.org

No

HubSpot

6 months

  

This cookie name is associated with websites built on the HubSpot platform. It is reported by them as being used for website analytics.
 

_utmz

.panda.org

No

  

6 months 2 days

  

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour measures of site performance. This cookie identifies the source of traffic to the site - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a lifespan of 6 months and is updated every time data is sent to Google Analytics.
 

__utmt

.panda.org

No

-

10 minutes

  

This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites. It expires after 10 minutes
 

_vwo_uuid_v2

.panda.org

No

-

1 year

  

This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions.
 

 

__utmb

.panda.org

No

-

30 minutes

  

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.
 

__utma

.panda.org

No

-

2 years

  

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners.
 

_utmc

.panda.org

No

-

Session

  

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In the older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes their browser. Where it is seen as a Persistent cookie it is therefore likely to be a different technology setting the cookie.
 

__utmt

.panda.org

No

Google analytics

10 minutes

  

This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites. It expires after 10 minutes
 

_vwo_uuid_v2

.panda.org

No

-

1 year

This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions.

__utmb

.panda.org

No

google-analytics

30 minutes

  

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.
 

 

 

Statistics Cookies

These Cookies are used to create anonymised user statistics (e.g. number of visits and traffic sources) and help us to tailor our website to our visitors’ preferences . They also allow us to gauge how attractive our website is, how regularly our visitors use our website and how we can improve the reach of our website.

Name of cookie 

Domain

Third Party cookie?

Originating party

Duration

Use of cookie 

__utma

wwf.panda.org

No

Double Click

1day

Used by Google analytics to store the calculation of days and time to purchase

__utmb

wwf.panda.org

No

Double Click

1 year

Used by Google analytics to store time of visit

__utmc _

wwf.panda.org

No

Double Click

2 years

Used by Google analytics to store time of visit

__utmt

wwf.panda.org

No

Double Click

1 day

Used by Google analytics to store number of service requests

Utmz

wwf.panda.org

No

Double Click

6 months

Used by Google analytics to store used keyword and search engine

hjAbsoluteSessionInProgress

www.panda.org

Yes

Session

  

Used by Hotjar to store unique visits

 

Marketing Cookies

Marketing Cookies are used to understand your preferences to display for you personalised content and target relevant advertisements in line with your interests. These cookies may provide information which is especially relevant to you and allow you to share our content with your friends and social networks.

 

Name of cookie 

Domain

Third Party cookie?

Originating party

Duration

Use of cookie 

_gat_gtag_UA_213686510_1


 

www.wwf.org

No

Google Analytics

1hour

  

Purpose

Used by Google analytics to store and track conversions

_gcl_au

www.wwf.org

No

google-tag-manager

Persistent

  

Purpose

Used by Google analytics to store and track conversions

 

bcookie

.linkedin.com

Yes

  

1 year

  

This is a Microsoft MSN cookie for sharing the content of the website via social media.
 
           

__auc

.panda.org

No

  

1 year

  

To collect information on consumer behaviour, which is sent to Alexa Analytics.
 

bt2

addthis.com

Yes

AddThis

1 year

To store a Unique User Id

dl2

addthis.com

Yes

AddThis

1 year

To store a Unique User Id

_gat_gtag_UA_213686510_1

.panda.org

No
  •  

1 minute

  

This cookie is part of Google Analytics and is used to limit requests (throttle request rate).
 

_gat_gtag_UA_189268_1

.panda.org

No

-

1 minute

  

This cookie is part of Google Analytics and is used to limit requests (throttle request rate).
 

_gcl_au

.panda.org

No

Google Adsense

3 months

  

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
 

IDE

  

.doubleclick.net
 

Yes

Doubleclick

1 year

  

This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
 

lidc

  

.linkedin.com
 

Yes

-

1 day

This is a Microsoft MSN cookies that ensures the proper functioning of this website

mus

addthis.com

Yes

AddThis

1 year

Used by Addthis to provide functions across pages

na_id

addthis.com

Yes

AddThis

Session

To store a Unique User Id

ouid

addthis.com

Yes

AddThis

1 year

To store a Unique User Id

uid

addthis.com

Yes

AddThis

1 year

To store a Unique User Id

Um

addthis.com

Yes

AddThis

1 year

To store a Unique User Id

UserMatchHistory

.linkedinn.com

Yes

-

1 month

To track visitors so that more relevant ads can be presented based on the visitor's preferences.

test_cookie

  

.doubleclick.net
 

Yes

  

15 minutes 

  

To be set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.
 

vc

addthis.com

Yes

AddThis

1 year

To store a Unique User Id

YSC

Youtube.com

Yes

Youtube embedded player

Session

Used by YouTube to store and track interaction

  

Unclassified cookies

Name of cookie 

Domain

Third Party cookie?

Originating party

Duration

Use of cookie 

_hjSession_1516088

  

www.panda.org
 

No

-

30 min

-

_hjSession_1516088

www.panda.org

No

-

2 years

-

m

  

www.m.stripe.com
 

Yes

-

2 years

-

_v1EmaticSolutionsUTMData

.www.panda.org

No

-

Session

-

_hjSessionUser_1516088

www.panda.org

No

-

1 year

 

_ga_9594H828Q9

.panda.org

/

First-party

2 years

 

How to manage your Cookies preferences:

You can use this link to manage and change your cookie preferences for our website at any time. When you first visit our website and in our Cookies Centre, you can "Accept All Cookies", and so you will be agreeing to use our website to its fullest potential. If you don’t wish to enable all cookies, please select "Manage your Choices" or "Reject All Cookies (except Necessary Cookies)” to accept the use of specific cookies only. This is likely to mean that your experience of our website will be impacted.

How to disable cookies:

You can also disable cookies by changing your website browser settings to reject cookies. You can also set your browser to issue a warning when a server intends to save a cookie on your device. How you do this will depend on the browser you use. Details on how to disable cookies for the most popular browsers are set out in the following links:

If certain cookies are disabled, not all our website’s functionalities may be available.

How to Exercise Your Rights

You can exercise your data subject rights through the email address privacy@wwfint.org

You can withdraw your consent to the use of cookies at any time and manage the use of cookies through your browser as indicated above.

In addition, to withdraw your consent to the processing of your data associated with the use of performance enhancing cookies you can change your cookie preferences and deactivate non-necessary cookies in our cookies preferences area.

Updating our Cookies Policy:

We reserve our right to review this policy periodically to ensure its validity and compliance with the law. The end of this document gives the last date of this Policy’s review, for your reference.

For further information on how we process your data, we recommend that you access our Privacy Statement here.

(Last Update: 05.09.22)