Nearly 10 years ago, WWF and TRAFFIC launched a joint campaign to make illegal wildlife trade a higher priority on the international policy agenda. Today, our partnership remains strong, comprising a whole-of-trade-chain approach to stop the poaching, trafficking and buying of endangered wildlife, and advocating for stronger international policies and government responses.
By strategically using each organisation’s specific skills and resources, the initiative plays a key role in urgent global efforts to address the poaching crisis by expanding the scope and impact of TRAFFIC's and WWF’s work on wildlife crime.

GOAL: By 2024, the impact of wildlife crime (poaching, trafficking and demand for illegal products) on conservation targets will be halved
LATEST BLOGS
8 Oct, 2021 - What the human right to a healthy environment means for addressing wildlife crime
21 Sept, 2021 - 10 ways we tackled wildlife crime (2019–2021)
NEW REPORT
A downloadable PDF version is available below under the publications section.
© Jonathan Caramanus / Green Renaissance / WWF-UK
The WCI fosters innovative approaches at local, national and global levels – from promoting higher enforcement standards in some countries, to designing behavioural change strategies in states where demand is high, to ‘following the money’.
Critically, the WCI also focuses on building influential relationships, and working in concert, with a wide and growing number of external partners, including governments, UN agencies, other NGOs and the private sector.
The WCI is designed to catalyse systemic change and support governments, businesses and consumers to take the steps necessary to reduce poaching, trafficking and the global demand for illegal products.
Wildlife crime is a major barrier to sustainable development. It undermines the rule of law, threatens peace and security, is facilitated by corruption, aggravated by human rights abuses and fuelled by demand.
© Juozas Cernius / WWF-UK
- Stop the Poaching: increasing wildlife stewardship e.g. by local communities and strengthening field protection;
- Stop the Trafficking: promoting action to expose and suppress trafficking;
- Stop the Buying: encouraging initiatives to reduce consumer demand;
- International Policy: mobilising policy response at the international level to ensure that an enabling environment is created to facilitate and sustain the fight against wildlife crime.
By pursuing this cohesive and collaborative approach, WWF and TRAFFIC have significantly enhanced their collective contribution towards global efforts to curtail the poaching and illegal wildlife trade crisis.
With governments, the private sector and civil society organisations all working together, today’s poaching crisis can be contained and a deeper social and environmental crisis averted.
Alarming rates of wildlife trafficking have been discovered in the Sulu-Celebes Sea within Southeast Asia, amounting to over 120,000 tonnes of ...
WWF calls for urgency in implementation of decisions
From trees to sharks – decisions to tackle the illegal and unsustainable trade in wild animals and plants at CITES CoP19 can shape the future for ...
Partnership seeks to build global alliances and facilitate compliance efforts to uncover the financial networks of criminal syndicates
Telling the difference between an elephant, hippo, and warthog may seem like an easy task, even for the youngest wildlife observers. But if you take ...