China Ivory Consumption Research 2020
Posted on 12 April 2021
WWF has conducted the largest consumer survey about ivory trade in China – 2,000 people in 15 cities – for four consecutive years with GlobeScan, providing the best available assessment of changes in attitudes towards ivory consumption, purchasing rates and intention to purchase, as well as awareness of the Chinese ivory ban over time. measuring changes in attitudes, purchasing and ban awareness over time. The 2020 survey shows that consumer demand for elephant ivory in China is at its lowest level since the national ban was passed in 2018, but that a very small group of persistent buyers retains their desire to purchase ivory. Regular Overseas Travelers - those who travel outside of Mainland China more than once per year - remain the only group to have increased their rate of purchasing ivory compared to 2017.