Smart fishing | WWF

Transforming Fisheries

For centuries, our seas and oceans have been considered a limitless bounty of food. But unsustainable fishing over the last 50 years, driven by poor fisheries management and control measures, are putting increasing pressure on important commercial fish stocks and their marine habitats. Around the world, WWF tackles the many problems of overfishing.

From overfishing ... to smart fishing

The global seafood market is expected to grow another 50 million tons by 2025, urging fishermen, processors, suppliers, buyers and retailers to meet this demand. Aquaculture has the potential to provide alternative sources of seafood but irresponsible practices have often resulted in the degradation of ecosystems.


WWF 2020 goals

Sustainably managed fisheries and markets for global "priority" fish populations of tuna and whitefish. This means that:  

  • they are managed and traded sustainably
  • they provide improved global food security
  • they offer better livelihoods for communities depending on fish for food and income 

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Smart Fishing Results 2010-2016

Find out more about our fisheries conservations achievements.

What WWF is doing

WWF supports sustainable fishing and good governance in geographic places such as the Arctic, the Indian Ocean, the Pacific, the Southern Cone and on the high seas. 

We focus our efforts on reducing the impact of fishing that is making a considerable footprint on the world’s most ecologically important marine ecoregions and conserving the most commercially valuable species such as tuna and whitefish. 

We also work with private partners to push market demand for sustainable seafood. 


Our work entails:

Smart Fishing

Did you know that....

  • oceans cover well over two-thirds of the planet´s surface
  • three billion people depend on fish as a protein source 
  • 27 million metric tonnes are thrown annually over board as "bycatch"

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