The Ocean at WWF
How We Are Making a Difference
These initiatives cover a variety of habitats, species and issues, but each is inspired and informed by the aspirations and well-being of communities that depend on the ocean. In partnership, we are working to protect and restore ocean health.
Within a generation, half the world’s coral reefs have disappeared. To help stop and reverse this trend, leading scientists have identified climate-resilient reefs in seven countries. By working with coastal communities and partners bringing a range of expertise to conserve these locations, WWF is helping to facilitate a worldwide coral reef revival.
Target: By 2030, 70% of the coral reefs least exposed to climate change will be safeguarded, improving food security and livelihoods for 30 million reef-dependent people in seven countries.
The social and economic well-being of coastal communities is inextricably linked to ocean health. WWF is building a movement to transform the management of coastal resources,
calling on the expertise of more than 200 partners to establish locally managed marine areas and improve small-scale fisheries management.
Target: By 2030, 4 million km² of critical coastal ecosystems will be secured, and coastal communities will be equipped with the skills,
capacity and mandate needed to effectively manage the natural resources they depend upon.
The ocean is our planet’s seventh largest economy, with assets worth an estimated US$24 trillion. The ocean economy is set to double in value by 2030. WWF works with investors,
insurers, banks and others in the finance sector to redirect finance toward development in accordance with the Sustainable Blue Economy Finance Principles.
Target: By 2030, the Sustainable Blue Economy Finance Principles are mainstreamed into ocean finance decisions leading to at least US$25 billion being channelled into the sustainable blue economy.
Approximately 13 million tonnes of plastic leak into the ocean every year, contaminating food webs, damaging ecosystems and impacting human health and livelihoods. Plastic production is expected to quadruple by 2050. We are working with governments, businesses, cities and citizens to reduce plastic pollution at the source, while transforming the plastic value chain through improved policy, business models and waste management practices.
Target: By 2025, a binding international agreement on plastics policy that sets national reduction targets, increases accountability and improves global standards.
We know more about the moon than the depths of our ocean. And yet, even this final frontier is not safe from shortsighted exploitation. Deep seabed mining could demolish fragile ecosystems that have taken millions of years to form, and threaten fisheries and dependent communities far away from any potential mining site. Working with partners,
we promote a moratorium on deep seabed mining and support investments in a sustainable blue economy.