Companies must recognise that working with others and at various scales (global fora to local water groups) is a necessary part of a robust water stewardship strategy. Collective action where company water use and associated risk is high can help mitigate basin-related risks, boost reputation on water issues, and build brand trust and loyalty. 

Collective action can take the form of participation in public fora to address water management issues, support for freshwater conservation projects in watersheds of importance to company operations, partnerships with watershed groups, NGOs or other companies that pool technical, human and financial resources to conserve freshwater resources, and participation in collective actions to improve water management.

WWF has been driving the adoption and implementation of Water Stewardship in the textile sector since 2011. With the support of international brands and local partners, WWF has established water stewardship projects in Taihu (Lake Tai) Basin, China; Büyük Menderes Basin,Turkey; Great Mekong delta, Vietnam; Noyal and Bavani Basin, India; Indus River Basin, Pakistan.