© WWF-US / Keith Arnold
Forest Practice Global Team

Fran Price - WWF Global Leader, Forests

Fran Raymond Price has spent her career working to protect forests and improve forestry around the globe. She joined WWF in June 2020 after 18 years at The Nature Conservancy, where she helped guide the organization’s adoption and promotion of responsible forest management and certification.

Fran helped bring forest carbon finance to smaller forest owners in the United States, most recently by assisting the development and launch of the Family Forest Carbon Program. Her work has focused on the creation, improvement, and proliferation of market-based incentives – such as the alignment of forest carbon investment and certification and strengthening of forest certification standards — to protect forest ecosystems. 
Fran holds a master's degree in forestry from the Yale School of Forestry and Environmental Studies, and a B.A. in History and Government from Cornell University. She began her forestry career as a Peace Corps community forestry volunteer in the Dominican Republic.  
Forests Practice Team

Damian Fleming
Deputy Practice Leader


Huma Khan
Head, Communications


Helma Brandlmaier
Knowledge Manager


Hermine Kleymann
Policy Manager


Pablo Pacheco 
Global Forest Lead Scientist




Mark Aldrich 
Senior Advisor

Suzanne Valkman
Senior Manager Resource Mobilization

Alice Zhuang
Personal Assistant to Practice Leader




Forests Experts


Andrey Shegolev
Lead, Forest Certification 


Tim Cronin
Global Lead, Forests Forward


Gijs Breukink
Coordinator, Responsible Forestry


Anita Diederichsen
Lead, Forest Landscape Restoration


Brittany Williams
Coordinator, Forests & Climate


Christopher Holtz
Vice President, Earth for Life initiative


Lucía Ruiz
Coordinator, Protected and Conserved Areas


Luis Neves Silva  
Lead, New Generation Plantations


Josefina Brana-Varela
Senior Director, Forests and Climate Hub


Severin Kalonga
Lead, Forest Landscape Restoration in Africa