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WWF’s involvement in the Philippines dates back to 1969, when it funded efforts to protect the Philippine eagle.
In 1991, an official WWF Philippine Programme was established in Manila to supervise WWF's numerous field activities and to work more closely with local partners. This turned into an associate programme known locally as Kabang Kalikasan ng Pilipinas (Fund for Nature of the Philippines).
In 1997 it became a full member of the WWF Network.