In 2013 poachers killed 1004 rhinos in South Africa -- 606 in the Kruger National Park alone. This is a sharp increase from 668 lost in 2012 and, following many years of conservation success in rebuilding rhino numbers, risks driving rhinos into serious decline. In South Africa, home to about 80% of Africa’s rhinos, poaching also threatens national security. The horn is smuggled to Asia, primarily Viet Nam, where it is in demand as a status symbol and for use in traditional medicine. South Africa is working with key countries involved in the smuggling and demand including Mozambique (a key transit route), Cambodia, China, Hong Kong, Thailand, and Viet Nam to counter the illegal trade. The aim is to halt the smuggling with increased effort and sentences and reduce demand.