Posted on March, 01 2024

• Earth Hour 2024 returns by providing 60 minutes of global unity around the world, in support and celebration of our planet. In an increasingly divided world, Earth Hour serves as a beacon of positivity, hope, and inspiration to rally as many people as possible, in particular people who are not fully engaged with the environmental crisis yet. 
   
• While all landmarks will switch off, individuals are invited to ‘Give an hour for Earth’ doing something - anything - positive for the planet while doing something they love. 
   
• Launching a revamped Hour Bank, a new online interactive tool that offers a spread of fun, simple  ‘give an hour‘ activities - personalised according to their interests and lifestyle from food and fitness to art and entertainment.
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From 8:30 pm local time on 23rd March, WWF’s Earth Hour, the world’s largest grassroots environmental movement, returns for its 18th edition with the ‘Biggest Hour for Earth’ in support and celebration of our planet. In an increasingly divided world, Earth Hour serves as a beacon of positivity, hope, and inspiration to rally as many people as possible, in particular people who are not fully engaged with the environmental crisis yet.

Since its creation in 2007, Earth Hour has been known for its “lights off” moment. As landmarks and homes across the world switch off, supporters are also invited to symbolically switch off and 'Give an hour for Earth’, spending 60 minutes doing something - anything -  positive for our planet. In 2023, over 410,000 hours were given to our planet by supporters in 190 countries and territories, representing 90% of the planet, making it the Biggest Hour for Earth.  

Kirsten Schuijt, Director General, WWF International: “More people than ever need to join this year’s Earth Hour to leverage the collective power of individuals and communities. It’s crucial to get involved, if we want to raise awareness about the environmental challenges and bend the curve of biodiversity loss by 2030 . To truly unite millions across the globe, it is important that Earth Hour expands beyond its already massive pool of current supporters and engages with individuals who have not been involved yet. Protecting our planet is a shared responsibility and it demands collective action from every corner of society.” 

Through the Hour Bank, its new online interactive tool, Earth Hour invites everyone, everywhere to find the most enjoyable ways to give an hour for Earth. Whether it is a mindful walk through the woods to bask in the smell of air, feel the earth, and take in the sounds or engaging in a home scavenger hunt to identify and swap out unsustainable products with eco-friendly alternatives, there are myriad options to choose from. The Hour Bank provides a list of activities and events based on participants' lifestyle interests and preferences, from food and fitness to art and entertainment.

The "Give an hour for Earth" call-to-action makes participation even easier and fun, encouraging individuals not only to switch off lights symbolically but also to take 60 minutes to do good for the planet  while doing something they love. 

Yves Calmette, Senior Director, Brand and Network Communications, Earth Hour Global: “In the face of a polarised society struggling to tackle the scale and pace of the dual climate and nature crises, Earth Hour is all about bringing people together for a common cause. By aligning Earth Hour actions with people's interests and passions through the Hour Bank, we make it easy for individuals -particularly those who aren’t engaged yet-to contribute positively to the planet while doing activities they love. Our aim is to show that environmentalism can be accessible, enjoyable, and personally meaningful. Together, as we unite for Earth Hour, we not only highlight the urgent issues we face but also celebrate the innovations and solutions that can lead us to a brighter future.”

Earth Hour is more than a moment; it's a movement that for the last 18 years has continued to inspire and mobilise people globally, reminding us of our collective responsibility to create a more hopeful and resilient future for our planet.

ENDS

Notes to editors

For more information, please contact: news@wwfint.org

Supporting assets

• Earth Hour 2024 Website
• Earth Hour 2024 Official Video 
• Earth Hour 2024 Give an Hour Call To Action Video
• Earth Hour 2024 Campaign Video
• Earth Hour 2024 Exciting Campaigns from around the world
• Hour Bank 2024

About Earth Hour 

Born in Sydney in 2007, Earth Hour has grown to become the world's largest grassroots environmental movement, inspiring individuals, communities, businesses and organisations in more than 190 countries and territories to take actions for our planet. 

Earth Hour 2024 aims to create the Biggest Hour for Earth with its call-to-action “Give an hour for Earth”. It encourages participants from all walks of life, around the world, to share their commitment to the planet by dedicating one hour to fun, and planet-supportive, activities. From learning about nature by watching documentaries to embracing eco-friendly practices and sustainable diets, there is something for everyone. This serves as a rallying cry for the unprecedented collective action needed to address pressing environmental challenges. Visit www.earthhour.org to find out how you can take part this year, and Give an hour for Earth.

About WWF

WWF is an independent conservation organisation, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.panda.org/news for the latest news and media resources and follow us on Twitter @WWF_media.