Head, Media Relations

Posted on 16 September 2021

Want to make a positive difference to the future of people and our one shared home, the Earth?
Working at WWF could be your opportunity of a lifetime. All around the world, people are waking up to the deepening crisis of nature loss. A growing realization that nature is our life-support system. And that nobody will be spared from the impacts of its loss. Here at WWF, we are helping to tackle this enormous global challenge. Our people come from hugely diverse backgrounds and with a variety of expertise, ranging from HR and finance to advocacy and conservation science. We welcome applications from anyone who believes they can help us create a better future for people and wildlife.

We are an independent conservation organization, striving to sustain the natural world for the benefit of people and wildlife. From individuals and communities to business and government, we are part of a growing coalition calling on world leaders to set nature on the path to recovery by 2030. Together, we seek to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable.

Location: Woking, UK
Work percentage: 100%
Contract: Open-ended

Mission of the Division:
  • To engage audiences across the globe to accelerate conservation impact and to build the WWF brand.
  • To ensure a coherent ‘OneWWF’ voice by integrating and supporting the communications functions across the network (Practices, NOs and Country Offices).
  • To facilitate and coordinate the development and alignment to a global brand and communications strategy.
  • To provide a Centre of Excellence to the Network and convene the Communications Community in terms of communications practice, coordination across Practices, techniques, platforms and digital media.
  • To provide common technology platforms Network-wide to enable communication with the audience.

Major Functions:
  • Ensure the success of WWF’s global conservation goals and programs (including Earth Hour) by communicating the organisation’s work, profile and values to the global media, in line with network protocols.
  • Lead WWF International's public relations strategies and coordinate closely with internal colleagues to ensure alignment of messaging across all global media and platforms.
  • Work with the Practices and relevant countries to develop media strategies on globally relevant issues.
  • Provide support, advice, media intelligence, contacts, global monitoring and evaluation and be a central point of contact on public relations and on managing communications crises for the WWF Network.
  • Assist in producing, editing, aligning and distributing content and managing network distribution.
  • Lead on global media and actively participate as part of the core team in key global fora with Network teams (CoP, CBD, UNGA, CITES etc).

Major Duties and Responsibilities:
  • Provide support and advice to the network offices and the Practices as the central point for global content creation, dissemination and message alignment.
  • Manage the work of the Media Relations officers and managers in line with agreed communications priorities.
  • Manage content output across all media and platforms for priority international advocacy and policy conventions, meetings and events, and lead front-line media relations at such events.
  • Collaborate with the Director Content & Marketing, the Internal Communications Head and the Manager of Editorial to maximize opportunities and to align messaging.
  • Manage the communications around issues and crises on a case-by-case basis with the team, the relevant country, the relevant department and the community working closely with Digital.
  • Ensure WWF has adequate spokespersons on key issues, and act as spokesperson for WWF when required.
  • Develop relations with relevant international news outlets - online and traditional, in alignment with network protocols and in conjunction with National/Country offices
  • Provide input into communications strategies as required.
  • Monitor the international media agenda and provide advice as appropriate on media opportunities and emerging issues.
  • Develop and implement strategy to raise public relations standards and capacity in the Network.

Required Qualifications:
  • Degree in communications, media, journalism or related subjects.
  • At least ten years’ relevant professional experience, preferable in PR, broadcasting or digital sectors.
  • Proven success record in public relations, media relations or a related field; knowledge in social media.
Required Skills and Competencies:
  • Experience or working in high-pressure international and/or highly matrixed operations, for example in a political or global corporate environment.
  • Demonstrated leadership and coordination skills, ability to deliver multiple simultaneous projects.
  • Articulate, creative, passionate, flexible and tenacious.
  • Excellent written and spoken English – French, Spanish and/or other languages is an advantage.
  • Attention to detail, diplomacy and discretion.
  • Ability to work as part of a team in a multicultural environment.
  • Flexible and comfortable working in a changing environment.
  • Proficiency and curiosity in new technologies, formats and new trends in journalism and public relations.
  • Global mind-set and love to meet new people and work across countries and cultures
  • Interest in conservation and environment issues.
  • Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect & Collaboration.
  • Demonstrates WWF behaviours in ways of working: Strive for Impact, Listen Deeply, Collaborate Openly, Innovate Fearlessly.
  • Adheres to WWF’s brand characteristics, which are: Knowledgeable, Optimistic, Determined and Engaging.
Working Relationships:
  • Internal – Executive Director of Communications & Marketing; Director of External Affairs; Director of Content & Engagement, Director of Brand & Marketing; Unit Heads of Marketing and Communications Division; Director General, President; Practice Communications Managers; network Communications staff; Communications & Marketing staff; NO, PO and other Network senior leaders.
  • External – Senior and Chief Bureaus, Senior Correspondents, Bloggers, broadcasters and other media professionals, other NGOs and stakeholders, freelance project staff, monitoring agencies.


Please make sure to upload a single PDF document with your updated CV and Cover Letter.
Applications deadline: October 6th, 2021.

Kindly note work permit restrictions may apply and that only shortlisted candidates will be contacted.
WWF is an equal opportunity employer and committed to having a diverse workforce.

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