A growing human population, combined with resource-intensive, wasteful consumption and production patterns, are putting unsustainable pressure on the natural environment and the services it provides. Loss of biodiversity and environmental degradation tend to affect the poorest communities more directly, increasing their vulnerability.




Today we face the challenge of effectively and fairly managing competing human demands on land, water, soil and habitats without undermining crucial ecosystem functions and the sources of livelihoods for millions of peoples. Much of the success of our work depends on the degree to which conservation contributes not only to the maintenance and preservation of biodiversity and ecosystems but also to equitable and sustainable development for the well-being of the women and men that rely on them.


Local communities as well as responsible trade and investments and good environmental governance are key to ensuring the responsible management of the natural capital upon which we all depend. This is why WWF is working to integrate social equity into our programmes in the field and in our policy work at national, regional and global level.

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Follow the menu on the right side or click on the links below to read about our different workstreams, our principles, the WWF Social Policies and about our global team.