So what's the problem?

Why are we losing so many species and swathes of land every single second?

Biodiversity has declined by more than a quarter in the last 35 years.

The Living Planet Index (LPI) shows a decline of 52 per cent between 1970 and 2010.

That's not good news.

In general terms, population growth and our consumption are the reasons for this enormous loss. Specifically, habitat destruction and wildlife trade are the major causes of population decline in species.

We have...

  • picked,
  • logged,
  • plucked and
  • hunted 
  • animals,
  • trees,
  • flowers and
  • fish 
  • medicine,
  • souvenirs,
  • status symbols,
  • building materials and
  • food.
And this over-exploitation (hunting, fishing, bycatch) is currently totally unsustainable.

Adding to the pressure is Climate Change - the full effects and impacts on Biodiversity and how life may (or may not) adapt is still very much an unknown quantity. 
© Vladimir Shumkin
Confiscated Siberian tiger skins.
© Vladimir Shumkin
© WWF / A. Christy WILLIAMS
Logging elephant habitat in Sabah
© WWF / A. Christy WILLIAMS
© WWF / Michel Gunther
Mediterranean bluefin tuna — highly prized around the world, especially in Japan for sushi and sashimi — has been under increasing pressure from overfishing. Display of frozen tunas to be auctioned at the Tsukiji fish market, Tokyo, Japan.
© WWF / Michel Gunther