Protecting species has been at the heart of WWF's mission since 1961.

From graceful whales to sleek sharks and ancient sea turtles, these incredible creatures are more than just fascinating neighbors – they're vital to healthy ocean ecosystems. Our current efforts focus on restoring threatened populations, which goes hand-in-hand with protecting habitats and managing fisheries responsibly. This ecosystem approach ensures we support the web of life in the ocean, which in turn sustains countless livelihoods and communities around the world.

© naturepl.com / David Fleetham / WWF
WHALES


WWF is a leader in whale and dolphin conservation, delivering innovative field research, responding to key threats, advising on habitat protection and advocating for an end to commercial whaling.

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© Naturepl.com / Alex Mustard / WWF
SHARKS AND RAYS


Sharks and rays are in crisis, with more than a third of shark and ray species at risk of extinction because of overfishing. WWF advocates for fisheries reforms and habitat protection to bring populations back from the brink. 

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© Troy Mayne
TURTLES


Six out of seven marine turtle populations are threatened due to illegal harvest and trade, fishing bycatch, habitat loss, marine pollution and the effects of climate change. WWF combines community-led conservation efforts with new technologies to protect and revive marine turtle populations. 

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The future of our ocean depends on the health of its amazing species.

WWF's unwavering commitment to marine conservation is delivering real results. Over the past five years, we've secured more than a hundred species conservation measures, including habitat protection and fisheries reforms. Our engagement with fishermen, coastal communities and research partners is key to these successes.

Together, we can continue this momentum and ensure a thriving ocean for generations to come.