WWF Greece organized a very successful “Restaurant Fishweek” in June, an initiative in cooperation with 21 well known seafood restaurants in Athens, to raise awareness on sustainable seafood. For 12 days thousands of people tasted both traditional and innovative fish recipes, all prepared according to WWF’s recommendations on sustainable seafood. With imaginative new recipes making use of species of low commercial value, WWF demonstrated that chefs can play an important role in our efforts to protect the marine environment.
© Travolta Athens
… overfishing. Empty oceans put the livelihoods of more than 800 million people, who depend on fish for food and income, at risk. Most of them live in developing countries. WWF’s Ugly campaign takes a provocative approach to the global exploitation of marine resources to point out the importance of buying seafood responsibly. The campaign’s quest is to spread one message across Europe – the biggest market and importer of seafood worldwide: it’s up to all of us to support oceans and the people who depend on them, by choosing sustainable fish. Find out more at www.fishforward.eu
© WWF Mediterranean
The campaign video, broadcast at airports, subway stations, exhibitions and on TV across 11 countries, as well as related online and PR activities, target more than 300 million European consumers. About 250 million contacts have been achieved so far.
Pedro Lima, actor and ambassador of WWF in Portugal, participated in WWF's campaign in partnership with the Oceanario in Lisbon, the biggest acquarium in Europe. Speaking at an event in July, Pedro higlighted the huge reach of WWF's sustainable seafood campaign. “As a consumer, surfer, father of five and as a celebrity I am happy to add my voice to WWF’s messages about the responsibility of choosing wisely the fish we eat” said Pedro. With “Whale“, a WWF sustainable seafood installation at Lisbon’s Oceanario this summer, WWF Mediterranean reached thousands of consumers. Already visited by 15,000 people at Milan Expo, the Whale reached around 50,000 people at its stop in Barcelona, before being visited by around 600,000 people in Lisbon.
A picture speaks a thousand words, as street artists in Zagreb demonstrated last month when they decided to support Fish Forward with their art. Their fresh and vibrant graffiti in one of Zagreb's main squares attracted a lot of attention. "We artists can contribute to saving marine species through what we do. This is our way of sending important messages and everyone who encounters our art immediately know what we want it to say about giving fish a chance" declared Boris Bare, renowned street artist.
Project Medfish is an initiative promoting more sustainable fishing in the Mediterranean. Following an analysis of 100 Mediterranean fisheries, WWF with the Marine Stewardship Council (MSC) has announced 7 French and 7 Spanish fisheries selected to undergo MSC pre-assessment. As part of the process, independent certifiers and local experts will evaluate the 14 fisheries using the MSC Fisheries Standard as a benchmarking tool. These fisheries will use the resulting scores to develop action plans to improve their sustainability.
"With over 93% of fish stocks being fished at or beyond sustainable limits, it is key to achieve sustainable fisheries in the Mediterranean. Fishing is one of the most important activities along the Mediterranean coastline. We need to address the state of these stocks: it’s a matter of securing the livelihoods and incomes of thousands of people."
Giuseppe di Carlo, Director WWF Mediterranean Marine Initiative
In Turkey, groupers have been under pressure from illegal fishing for many years. Following a proposal from WWF-Turkey the government recently introduced a ban on fishing, spear fishing, purchase and sale of Epinephelus marginatus and Epinephelus aeneus (valid to 2020). The Mediterranean sub-population of Epinephelus marginatus is listed as “Endangered” in the IUCN Red List. It is also vital to preserve grouper habitats through the establishment of a network of effective MPAs and the introduction of sustainable fishing practices. WWF Turkey is working in partnership with many stakeholders to help stop illegal fishing in MPAs by creating alternative income opportunities. For more on groupers see WWF Turkey's video.