The world in which we liveHaving invested well over US$1 billion in more than 12,000 conservation initiatives since 1985 alone, WWF is continually working to bring a balance between our demands on our world, and the variety of life that lives alongside us.
Signed document from the first meeting of the WWF Board of Trustees,18 November 1961: Ira Gabrielson, Peter Scott, Charles Vander Elst, Luc Hoffmann, Max Nicholson, Guy Mountfort, Sven Hörstadius, Harold Coolidge, Jean Baer (Acting President), Hans Hüssy, G. Watterson. Morges, Switzerland.
© WWF Intl. / WWF
The Morges Manifesto (PDF 720kb). The founding document which led to WWF as we know it today.
The inspiration came from Chi-Chi: a giant panda that had arrived at the London Zoo in the year 1958, a few years before WWF was created.
Aware of the need for a strong, recognisable symbol that would overcome all language barriers, the people involved in organizing WWF agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent logo.
The first sketches were done by the British environmentalist and artist, Gerald Watterson, who was also a member of the first Foundation Board.
Based on these, Sir Peter Scott drew the first logo, and said at the time... "We wanted an animal that is beautiful, is endangered, and one loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs."
The black-and-white panda has since come to stand as a symbol for the conservation movement as a whole