Why donate to WWF?

WWF is a unique organization

• We play a leading role, inspiring action and taking conservation to unprecedented levels
• We connect people, forging partnerships across borders and cultures
• We see the bigger picture - we don't run conservation projects in isolation
• We seek solutions, taking a positive, constructive approach to tackling conservation problems.

What we have achieved

• Helped create over 1 billion km2 of protected areas
• Helped establish 500 parks and reserves
• Initiated the Forest Stewardship Council (FSC)
• Initiated the Marine Stewardship Council (MSC)

Where does the money go?

92% of all money given to WWF goes directly to delivering conservation results.