WWF developed three methodologies to assess the environmental sustainability of seafood species from wild-capture fisheries and aquacultures. These methodologies underpin the advice provided on the many consumer seafood guides that WWF has developed which guide consumers in making environmentally responsible seafood choices.
WWF offices in each country develop fish guides suitable for their office location. The selection of species and origins is based on the market relevance of these for each individual country.
However, all guides use recommendations from a shared pool of WWF assessments and therefore provide consumers with the same recommendations for the same seafood species.
Please also note that due to individual publication cycles, some guides may be updated more quickly than others. In case of any discrepancy, please check the publication date or contact your local office for further information.
Get to know your seafood
Once considered inexhaustible, our oceans are now facing many major challenges. 61% of the world’s commercial marine fish stocks are fully exploited and 29% are overfished, unwanted bycatch continues to threaten many endangered species and poor management measures have resulted in $23.5 billion annually being lost to illegal, unreported and unregulated catches.
Yet the solutions are in our hands, because the seafood you choose can determine whether tomorrow’s generations will continue to enjoy the oceans’ riches.