Gifts to the Earth | WWF
A Gift to the Earth is a public celebration by WWF of a conservation action by a government, a company, an organization, or an individual which is both a demonstration of environmental leadership and a globally significant contribution to the protection of the living world.

Hardy Reef, aerial view. Great Barrier Reef & Coral Sea, Australia rel= © WWF / Jürgen FREUND

The Gift is symbolic, and is WWF's highest accolade for publicly applauding a significant conservation achievement.  It enables WWF to draw worldwide attention to the conservation action, including international media, funding agencies and other organizations. It can also serve as an example, helping to encourage similar actions by others elsewhere.

More than 100 Gifts to the Earth have been recognized since 1996, including more than 60 major commitments by governments throughout the world.

Each of these Gifts represents an important success for one or more of WWF's global priority places, species and/or footprint areas. WWF has also recognized important incentives for sustainability, such as Unilever's efforts to co-found the Marine Stewardship Council (MSC) and source certified fish, and a commitment by AssiDoman, a major Baltic forest company, to certify its forests through the Forest Stewardship Council (FSC).

The Gift to the Earth is symbolized in a certificate signed by Jim Leape, the WWF International Director General. Once awarded, WWF follows up to monitor progress and assist where possible.

In several cases, the recognition of a government's conservation action as a Gift to the Earth has prompted the government to make further important actions.

Latest gift
Palms in Lake Rogaguado, Beni, Bolivia.

04 Feb 2013  | 0 Comments

To mark the annual World Wetlands Day, the Ramsar Convention on Wetlands of International Importance has designated the Bolivian Llanos De Moxos ...

Croatian Prime Minister Jadranka receives a Gift to the Earth award from WWF-International Head of Freshwater Lifeng Li in recognition of her government's commitment to establish with Hungary Europe's largest river protected area.
© Croatian Prime Minister Jadranka receives a Gift to the Earth award from WWF-International Head of Freshwater Lifeng Li in recognition of her government's commitment to establish with Hungary Europe's largest river protected area. © WWF-Hungary, 2009

WWF International Director General James Leape (right) bestowing a Gift to the Earth certificate upon members of Canada's First Nations.
© WWF International Director General James Leape (right) bestowing a Gift to the Earth certificate upon members of Canada's First Nations. © Jeremiah Armstrong / Moresby Creative