Over 60 years of action

Discover how, together, we’ve made a difference for nature and people over six decades – and why, more than ever, we still need your action and support.

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© Peter Chadwick / WWF

© Jonathan Caramanus / Green Renaissance / WWF-UK

Our Ambition

The world has changed.

Wildlife has halved in less than a generation. Natural habitats are being put under increasing pressure. And climate change is leading us into uncharted territory.

But people have changed too.

They’re more aware of the threat to essentials like food, water and clean air. They’re more ambitious, more innovative. And they’re backed by a growing number of corporations.

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