WWF’s Earth Hour aims to create the Biggest Hour for Earth

Posted on March, 17 2024

Earth Hour
 - the world's largest environmental movement - is returning for its 18th year and aims to create the biggest hour for Earth yet. 

On 23 March Earth Hour will focus on uniting people around the globe, across 190 countries and territories. 

While the iconic "lights off" moment remains a key feature, Earth Hour is expanding its reach by encouraging individuals to give an hour for Earth. 

This call to action invites participants to spend 60 minutes doing something positive for the planet, aligning with their individual interests and passions. In 2023, over 410,000 hours were given to Earth and this year, it aims to create the biggest hour for Earth yet.
Join Earth Hour
Kirsten Schuijt, Director General, WWF International: “More people than ever need to join this year’s Earth Hour to leverage the collective power of individuals and communities. It’s crucial to get involved, if we want to raise awareness about the environmental challenges and bend the curve of biodiversity loss by 2030.

"To truly unite millions across the globe, it is important that Earth Hour expands beyond its already massive pool of current supporters and engages with individuals who have not been involved yet. Protecting our planet is a shared responsibility and it demands collective action from every corner of society.” 

Through its new online tool, the Hour Bank, Earth Hour offers a variety of fun and easy activities, personalized based on users' preferences with the goal to make environmental action accessible and enjoyable. 

"Our aim is to show that environmentalism can be accessible, enjoyable and personally meaningful," said Yves Calmette, Senior Director of Brand and Network Communications for Earth Hour Global.

Earth Hour is more than a moment; it's a movement that for the last 18 years has continued to inspire and mobilise people globally, reminding us of our collective responsibility to create a more hopeful and resilient future for our planet.

Discover more:
About the biggest hour for Earth
Engage your community
Earth Hour milestones