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Friends and colleagues,

The global Earth Hour movement returned again this month bringing a moment of reflection on our relationship with the natural world and a call for solidarity with people and nature. Together, let's continue working to shape a future that safeguards well-being for all, where humans live in harmony with the planet.

Regarding Oceans, WWF-Chile, junto a entidades de gobierno y FAO lanzaron un Decálogo con enfoque de género para las pesquerías chilenas.

In our Wildlife practice, Google Argentina and Fundación Vida Silvestre presented the jaguar and the anteater in augmented reality as part of #TheOtherReality campaign.

In the practice of Governance, WWF-Ecuador, in the framework of March 8, held a meeting of women from the Llanganates Sangay Ecological Corridor where a permanent group of women in conservation was created. On its behalf, in Peru, Amazonian indigenous will strengthen their capacities through a Diploma in Communication and Governance. Furthermore, the Municipality of Tarija and WWF-Bolivia signed an agreement to build an eco-efficient citizen culture and face the impacts of climate change.

In reference to Food, WWF-Mexico launched its pilot program on behavioral change with the School of Communications in partnership with the University of Anáhuac to avoid food waste at home.

Lastly, regarding our work in education, WWF-Colombia launched the first environmental education laboratory in the city of Bucaramanga.

Enjoy this new edition,

Roberto Troya

Vice president & Regional Director

WWF-LAC

Earth Hour 2022 united the world in a call for solidarity with people and nature

World leaders, celebrities, individuals, youth groups and businesses from 192 countries and territories gathered at 8:30 p.m. on Saturday, March 26 to stand in solidarity with people and nature during the traditional switch off that WWF promotes globally. In Latin America and the Caribbean, several events were held from projections of images on buildings, fairs, workshops, environmental activities, ecosystem cleanup events, marathons, bicycle caravans, and of course the symbolic switch off.

Dacalogue launches with gender focus within Chilean fisheries

For WWF, gender equity is a fundamental part of sustainable development and effective conservation, and is an integral part of its mission to ensure that the planet's resources are shared equitably, as highlighted in its policies. Under this framework, WWF-Chile, together with government entities and the Food and Agriculture Organization (FAO), launched the Decalogue "10 principles to promote the participation and recognition of women in the coves". This aims to provide a guide for workers in the coves throughout the country on gender issues.

The initiative is part of a long work developed by the aforementioned organizations to promote and recognize the work of women in fisheries and related activities.

The jaguar and the anteater in augmented reality are released

Augmented reality is great, but the reality of jaguars and giant anteaters is not –today it is easier to find them on the internet than in their natural habitat, due to the destruction of our forests. This is why Vida Silvestre wants #TheOtherReality to be known through the development of this species on AR on a campaign with Google Argentina that has already led to more than 60 press articles and lots of interactions on social media. 

Newly organized women-led conservation group

In commemoration of International Women's Day, between March 12 and 13, WWF-Ecuador held the first meeting of women from the Llanganates Sangay-CELS Ecological Corridor. Women of different ages linked to the conservation of biodiversity, the fight against climate change, and sustainable development participated in this important meeting.  

Based on this initiative, we managed to get the CELS Women's group formed through civil society groups, accepting the commitment to promote and create connectivity processes with a gender-focus between the National Parks and the people.

Opportunities to further empower Indigenous peoples

A total of 35 representatives of Amazonian indigenous communities will be part of the second edition of the "Diploma in Governance, Incidence and Political Communication" of the School of Indigenous Government and Amazonian Development (EGIDA).

The implementation of the EGIDA diploma course, is promoted by the Interethnic Association for the Development of the Peruvian Jungle (AIDESEP) and is developed with the aim of empowering the leaders of Indigenous communities so they are capable of effectively defending their political rights and gaining prominence and their own voice in the different decision-making and negotiation spaces.

Towards an eco-efficient citizen culture

The Autonomous Municipal Government of Tarija and WWF-Bolivia signed a memorandum of understanding, with the aim of establishing an inter-institutional collaboration relationship that allows strengthening the environmental management of the Municipality, through the joint development of programs and projects. The aim is to build an eco-efficient citizen culture and the generation of climate adaptation, mitigation and resilience measures in the Municipality.

Promoting behavioral change to avoid food waste

In order to promote youth leadership in solving environmental problems, WWF and the School of Communications of the University of Anáhuac in México launched a first of its kind program that encourages students to promote behavioral changes in their homes and avoid food waste. This initiative is part of global efforts to achieve transformations in the relationship between society and biodiversity. The "Communication for Change" project has a multidisciplinary approach and implements psychology and social marketing strategies to make students aware of the impact of food waste on biodiversity and the urgency of promoting actions to avoid it.

400 sustainable actions for the 400 years of Bucaramanga

In Colombia, WWF is betting on environmental education as a cornerstone of behavior change towards a more conscious citizen culture and active mobilization. For this reason, in partnership with the local government of Bucaramanga, one of the country’s preeminent cities, WWF launched AMA BucarAMAnga: a campaign to celebrate the 400 years of the city, which seeks to give residents tools to be an active part of the solution to problems such as waste management, food waste and plastic pollution. The initiative, which works under a laboratory framework, promotes 400 actions that people can take to make their city more sustainable, and has stations in several public spaces of the city with educational activities that people can enjoy for free to learn how to dispose waste properly, reduce food waste, and to use less plastic.