WWF: history, people, operations
It was the product of a deep concern held by a few eminent gentlemen who were worried by what they saw happening in our world at that time.
Currently there are more than 1300 WWF conservation projects underway around the world.
The vast majority of these focus on local issues. They range from school nature gardens in Zambia, to initiatives that appear on the packaging in your local supermarket. From the restoration of orangutan habitats to the establishment of giant panda reserves.
Almost all our work involves partnerships.
We team up with local non-profit agencies and other global NGOs. We form relationships with village elders, local councils and regional government offices. And in this day and age of globalization, critically, we work with businesses who are willing to change.
But our most important partnership is with you.
- Your support means we have the necessary strength to engage with national governments and global agencies like the World Bank.
- Your support means we have the network to reach out to isolated tribes in the Congo and the Amazon.
- Your support means we can have real successes and lasting breakthrough in the conservation efforts for our one and only planet.
So who is WWF?
We are nothing without you.
What do we want?
The initials WWF
Half a century of nature conservationIn 2011 WWF celebrated its 50th anniversary!
From its origins as a small group of committed wildlife enthusiasts, WWF has grown into one of the world's largest and most respected independent conservation organizations – supported by 5 million people and active in over 100 countries on five continents.
Over this time, WWF's focus has evolved from localized efforts in favour of single species and individual habitats to an ambitious strategy to preserve biodiversity and achieve sustainable development across the globe.
WWF's Mission Statement
To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world's biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.
WWF's Guiding Principles
To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:
- be global, independent, multicultural and non party political
- use the best available scientific information to address issues and critically evaluate all its endeavours
- seek dialogue and avoid unnecessary confrontation
- build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
- involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
- strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
- run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.
Lima talks to test political will for global climate deal
Why COP20 will be a key moment in climate negotiations
Palm oil sustainability body to expel non-compliant companies
Roundtable for Sustainable Palm Oil to expel member companies that have failed to keep even their ...
Celebrating parks, the planet and people
A once-per-decade meeting on the state of the world’s protected natural areas ended today.....
Mediterranean bluefin tuna: quota increase too much too soon
WWF expresses concern over the rapid increase agreed for the Mediterranean bluefin tuna fishing ...
WWF honours lifelong commitment to nature
WWF has presented the 2014 Duke of Edinburgh Conservation Award to noted British conservationist ...
China, US send powerful signal to global climate talks
World’s biggest carbon emitters set emissions reduction targets
Mediterranean bluefin tuna will recover if conservation ambition remains high
As the International Commission for the Conservation of Atlantic Tunas (ICCAT) opens its 19th ...
Andy Murray becomes global ambassador for WWF to help fight poaching and illegal wildlife trade
Tennis star Andy Murray has today become a global ambassador for WWF
India gets its first MSC certified fishery
The certification of India’s first clam fishery in Kerala, southern India is only the third fishery ...
Nations agree to slash Eastern Pacific catch of bluefin tuna
Countries fishing the Eastern Pacific Ocean for bluefin tuna have largely accepted scientific ...