Another problem that has to be dealt with in the certification process is volume. Because certified wood concessions are small, and the demands for timber quantity large, sometimes group actions are necessary.
WWF-Brazil facilitated the first sale of FSC-certified timber from forests managed by communities of rubber-tapers and extractive workers from the state of Acre, by bringing together five small producer companies, associated with a Buyers Group.
In order to make a commercial transaction possible, the producers had to improve their production to meet the buyers' needs - nine tree species only.
One of the best ways to ensure that demand meets supply is to put buyers and sellers together. So WWF-Peru organized a Timber Fair Trade with the objective of promoting market connections between regional concessionaries and potential national and international buyers.
The total amount negotiated for the following six months was estimated to be US$ 2.3 million, which included sales agreements of 38 different timber species.
A major marketing push for certification in Brazil
WWF-Brazil and other partners supported the Certified Brazil Fair held in São Paulo, which brought together producers from FSC-certified forests, GPFA (Association of Certified Amazonian Forest Producers) and GPFC (Acre Group of Communitarian Forest Producers).
Organized by Imaflora (the Institute for Forest and Agriculture Management and Certification), Friends of the Earth (Amigos da Terra), Imazon - Amazon Institute of People and the Environment - and FSC-Brazil, the event attracted about 50 exhibitors, more than 100 international buyers and 4,200 visitors.
The Trade Fair made a mark in the history of FSC, both in Brazil and in the world, It was also the beginning of a series of actions to disseminate the concepts of certification, as well as provide commercial opportunities for certified ventures.