WWF’s second meta-goal is to reduce humankind’s Ecological Footprint so that we live within the renewable resource limits of our planet. This builds on strong foundations and targets humanity’s carbon, commodity and water footprints which have the greatest impact on biodiversity.
WWF’s work on transforming markets focuses on the production of key commodities including palm oil, soy, tuna, timber, whitefish, pulp and paper, farmed salmon and shrimp, that impact our priority species and places, and contribute substantially to humanity’s footprint.
By working with companies along commodity supply chains, showing that environmental impacts can be affordably and measurably reduced, and by creating consumer preference, entire commodity markets can be tipped and large-scale environmental outcomes delivered.
Read about our successes...
