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Driving better production

Today, nearly everything we buy – from beef to lipstick – relies on some kind of complex production process. Often beginning in some of the planet’s most fragile places, these can have significant impacts on the natural world.

That’s why WWF works with business to improve the production of commodities that affect forests, freshwater, oceans and the global climate. Our vision is for a world in which businesses and markets operate within our planet’s natural limits, safeguard our natural wealth, and contribute to our economic and social well-being.

Together, we’re transforming multi-billion dollar industries, helping them produce the goods and services we need in ways that avoid damaging the natural systems on which we all depend for our survival.

Markets: Expected Outcomes

Markets for renewable and non-renewable natural commodities and services are measurably shifted toward sustainable production and consumption by driving improvement across sectors and delivering tangible biodiversity and conservation results on the ground.

Find out what we have achieved so far


Why we need to transform markets

  1. ► We need to grow more with less

    We live as if we had 1.5 planets...

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  2. ► Endangered wildlife lives outside protected areas

    70% of orang-utans in Kalimantan...

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  3. ► Nature contribution to the economy is valuable

    Our economy is literally subsidized...

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  4. ► Sustainability makes good business sense

    Incorporating sustainability into businesses...

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  5. ► Better production reduces poverty and means better lives for farmers

    Improving how we harvest or grow materials ...

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Find out more about why we need better production.

Business resources

To discover the range of tools WWF offers business in support of better production, visit our Business Resources section.

Towards a new "normal"

Imagine a world where the 'normal' way of producing a commodity like palm oil leaves rainforests standing and keeps orang-utans out of harm’s way; where growing cotton does not dry up local water reserves; and where catching tuna does not drive them closer to extinction.
When enough businesses produce, buy and sell this way, better production will become the new ‘normal' and we won't have to check for ecolabels anymore.
That’s why WWF engages with major companies to change the way global commodities with the most impact on the natural world are produced, processed and financed.

Find out more about WWF's priority commodities by choosing a commodity in the graphic on the right. ►

Priority commodities

WWF is supporting better production across a handful of commodities that have a global impact. Choose a commodity below to find out more.
     Timber and paper           Palm oil
  Cotton   Biofuels
  Aquaculture   Whitefish
  Tuna   Sugarcane
  Soy   Beef

    Find out what we have achieved so far

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