How WWF is making cotton ‘better’
Established with the support of WWF in 2005, BCI certifies cotton grown sustainably, known as “Better Cotton”.
Better Cotton farmers:
- Minimize the harmful impact of pesticides and other crop protection practices
- Use water efficiently
- Care for the health of the soil
- Conserve natural habitats
- Care for and preserve the quality of the fibre
- Promote decent labour practices
As part of the Initiative, WWF works to promote sustainable cotton production, reduce damage to fresh water systems, and encourage the use of advanced irrigation technology and more ecologically sound growing methods.
We work with farmers, government agencies, buyers and investors at key stages of the market chain—from the field to the clothes shop—in a joint effort to promote more ecologically and ethically sound cotton.
Progress4%: of global cotton is Better Cotton (Based on data available as of August 2013)
CASE STUDY: Better farm practices in Pakistan
Farmer Field Schools have been established in South Punjab to undertake these activities in collaboration with the Punjab Agriculture Department and international partners such as CABI-Bioscience.
Initial results show that using these practices farmers can maintain or increase their output while reducing their water use by 40% and suffering a lower intensity of pest attacks.
Be part of the solution
► If you are concerned about the environmental and social impact of the cotton products that you buy—that’s clothes and linen among other—contact your favourite clothing companies and ask them if they’re part of the Better Cotton Initiative.