Transparent Seas Project

The stakes are high for the marine environment, for billions of people who depend on fish for their protein, and for hundreds of millions who catch and sell fish for their livelihoods.

David Schorr, Head Transparent Seas Project, WWF Smart Fishing Initiative

Our initiatives include:

  • Promoting laws and policies to keep stolen fish from entering ports or crossing international borders
  • Working with industry towards “business smart” solutions to make all seafood fully traceable “from bait to plate"
  • Helping fishermen, industry, and governments adopt tracking systems to monitor fishing activity and document catches
  • Educating consumers on how they can be part of the solution

Some key vocabulary

IUU = Illegal, Unreported or Unregulated fishing

Traceability = the ability to track fish products through the entire supply chain

Find out more... 

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