Transparent Seas Project
WWF’s Transparent Seas Project is working globally to make fishing more transparent and to ensure that the seafood reaching markets is fully traceable to legal sources.
The stakes are high for the marine environment, for billions of people who depend on fish for their protein, and for hundreds of millions who catch and sell fish for their livelihoods.
Our initiatives include:
- Promoting laws and policies to keep stolen fish from entering ports or crossing international borders
- Working with industry towards “business smart” solutions to make all seafood fully traceable “from bait to plate"
- Helping fishermen, industry, and governments adopt tracking systems to monitor fishing activity and document catches
- Educating consumers on how they can be part of the solution