The global WWF network, with offices in 50 countries around the world, will continue to identify and approach companies receiving coffee from Lampung and encourage them to help protect the Sumatran rhino, tiger, and elephant and undo the damage coffee has done to this unique national park.
To successfully undertake this massive program (45,000 hectares of national park destroyed by coffee plantations), WWF has entered into an alliance with ForesTrade, a company with a long history of establishing sustainable development programs in Sumatra, and Rainforest Alliance, an organization best known for its global efforts to certify sustainably produced coffee. WWF is also in discussions with the new Common Code for the Coffee Community (4C) Association to encourage its members to help
- Prevent that coffee production does even more damage to BBS NP and
- Undo the damage coffee production has already done.