But our planet’s wildlife is in crisis – numbers have fallen by more than half since 1970, and species are going extinct at an alarming rate.
We need to reverse this loss of nature and create a future where wildlife and people thrive again.
Our planet’s wildlife is in crisis – numbers have fallen by more than half since 1970, and species are going extinct at an alarming rate.
Vast areas of natural habitat continue to be lost to agriculture, urban sprawl, mining and infrastructure, or are suffering from the effects of pollution, introduced species that often out-compete native wildlife, and, increasingly, climate change.
Meanwhile, many species are declining because of unsustainable levels of hunting, fishing and harvesting. Others are being driven toward extinction to support the international wildlife trade, or killed when they come into direct conflict with humans and livestock.
Human actions threaten wildlife in two main ways: by destroying and damaging the places where species live, and by using them in ways that are unsustainable
What WWF is doing
At the same time, we’re tackling illegal trade and over-exploitation by strengthening regulations and making sure they’re properly enforced. We are also influencing the markets and consumer choices that drive demand for wildlife products.
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People have benefited too. Protecting forests and other crucial habitats helps conserve the natural living resources that many communities depend on. Sensitively managed eco-tourism is also bringing much needed income to many developing countries.
These are positive signs and are helping to put us on the right path to a brighter future for people and nature. But we need to do much more to halt and reverse the decline in the world’s wildlife. Ultimately, our own well-being and survival depend upon it.
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