© MSC/F Peters
Global production and trade in commodities like timber, beef and fish affect some of the most breathtaking and ecologically important places on the planet.

And around 500 companies control roughly 70 per cent of global markets for the commodities that have the most significant impacts.

If we can get a critical mass of these leading companies to pursue sustainability, while working with the public sector to shape regulation and policy in areas such banking and public procurement, we can change whole markets, making better production the norm.
Fishing in the Northern Prawn Fishery - Australia

© NPF Industry Pty Ltd

Making the business case

By collaborating with business and showing that commodities can be produced at affordable cost with measurably reduced environmental impacts, and by creating a significant demand for such products, we can shift entire commodity markets towards greater sustainability, and deliver large-scale environmental and social benefits.
Companies engaging in better production can:
  • secure long-term supplies of raw materials and commodities
  • increase profits and shareholder value
  • mitigate business and reputational risks
  • strengthen brand and increase customer loyalty
  • gain a strong return on investment


Business resources

To discover the range of tools WWF offers business in support of better production and sustainability, visit our Business Resources section.

To find out more about our work with business and specific companies, visit our Partnerships section.

Working together for a new ‘normal’

We work with companies in a variety of ways to make better production the norm.

Standards & Certification

We support independent, credible certification schemes such as the Forest Stewardship Council (FSC), the Marine Stewardship Council and the Roundtable on Sustainable Palm Oil (RSPO) that help reduce the impacts of commodity production. Find out more

Better Management Practices

Through innovative Better Management Practices (BMPs) we help producers at all scales to reduce impacts on land, air, water and biodiversity, improve livelihoods and increase market access. Find out more


Sustainable Finance

We engage with the finance sector to build understanding of environmental and social issues and risks, providing tools and advice for investment in better production. Find out more

Public Policy

We complement voluntary approaches by working with governments to shape regulation in areas such as forests and fisheries management, banking, biofuels and public procurement. Find out more

Priority commodities

WWF is supporting better production across a handful of commodities that have a global impact. Choose a commodity below to find out more.

     Timber and paper           Palm oil
  Cotton   Biofuels
  Aquaculture   Whitefish
  Tuna   Sugarcane
  Soy   Beef

Better Production Stories

Why are big brands committing to source more sustainable commodities? Because it makes good business sense.
Check out our better production stories and read all about the business case for change.

From cotton and tuna to palm oil and beef, these stories offer tangible examples of how whole sectors are moving toward sustainability.

And watch WWF’s Jason Clay TED talk on how just 100 key companies can transform markets.

WWF’s Jason Clay TED talk on market transformation.

Making Better Production Everybody´s Business: results of 5 years of WWF´s market transformation work
© Making Better Production Everybody´s Business: results of 5 years of WWF´s market transformation work © WWF MTI

Find out what we have achieved so far

“Making Markets work for People and Nature