Posted on June, 03 2011

Take action to save one of the world’s most amazing eco-systems.

The Cerrado region in Brazil holds 5% of all life on Earth and is almost the size of Western Europe. Sadly right now this incredible savannah is disappearing faster than its more famous neighbour the Amazon.

This is due in large part to ever expanding soya production.

This soya is then exported around the world with most of it used as animal feed and the rest ending up in all sorts of supermarket products.

WWF-UK is now asking UK supermarkets to Save the Cerrado by agreeing to buy 100% of their soya from independently certified sources by 2015.

Their commitment will help establish a global standard that will help protect precious environments like the Cerrado.

We can all play our part in this!

Get involved now and ask them to take a lead

Also don’t forget to check out their great campaign video which highlights the issues and shows what we can all do to help: