Evidence mounts that green growth is better, safer growth | WWF

Evidence mounts that green growth is better, safer growth

Posted on 21 February 2011    
Europe can generate huge new markets at home and abroad by investing in cleaner, renewable and recyclable products.
© WWF / Hartmut JUNGIUS
Gland, Switzerland: More and more evidence is accumulating that a clean and green economy is most likely to deliver a more secure, prosperous and less tumultuous future for humanity, WWF said yesterday.

WWF International Director General Jim Leape was commenting on today’s release of the major United Nations Environment Program (UNEP) report Towards a Green Economy which shows that appropriate policies and relatively modest redirections of global investment flows could grow the global economy at equivalent or greater levels than current forecasts.

The more and more sustainable economy that would result would also be less affected by scarcities and disruption than the existing, resource-depleting, high carbon “brown” economy, the report said.

“UNEP’s report demonstrates that a clean and green development path can produce growth and employment while cutting costs and reducing the risks associated with business as usual,” Mr Leape said.

“Conventional economic thinking, GDP measures of growth and conventional corporate accounting will take us crashing headlong into the Earth’s limits.

“We need to move now to recognize the fundamental importance of the natural capital upon which the entire economy depends, and ensure that conservation of that capital is brought into the heart of public and corporate decisionmaking.”

“The way of the future is now being shown by the countries and companies that are now moving strongly to invest in renewable energy sources and better stewardship of forests, fisheries, and other resources.”

Mr Leape noted that the UNEP report identified greening energy supplies as the area needing the largest level of investment. That mirrors findings of WWF’s recent Energy Report which found that it was both possible and imperative to switch to a 100 per cent renewably powered world by 2050.

For further information:

Phil Dickie, Head of News, WWF International pdickie@wwfint.org, +41 79 703 1952
UNEP, Towards a Green Economy Pathways to Sustainable Development and Poverty Eradication - A Synthesis for Policy Makers is available at www.unep.org/greeneconomy
WWF/Ecofys, The Energy Report at http://wwf.panda.org/what_we_do/footprint/climate_carbon_energy/energy_solutions/renewable_energy/sustainable_energy_report/

About WWF

WWF is one of the world's largest and most respected independent conservation organizations, with more than 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
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Europe can generate huge new markets at home and abroad by investing in cleaner, renewable and recyclable products.
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