WWF has conducted the largest consumer survey about ivory trade in China – 2,000 people in 15 cities – for three consecutive years with GlobeScan, providing the best available assessment measuring changes in attitudes, purchasing and ban awareness over time. The 2019 survey shows consumer demand for elephant ivory has stabilized at reduced levels and support for the ban among Chinese nationals remains strong. While the purchase of ivory from vendors in mainland China has dropped, those reporting buying during travels have increased from 18% in 2018 to 27% of travelers in 2019.