Ad campaign aims to reduce Vietnamese demand for rhino horn | WWF
Ad campaign aims to reduce Vietnamese demand for rhino horn

Posted on 18 April 2013

Vietnamese citizens are being encouraged to stop buying or consuming rhino horn through a series of advertisements developed by WWF and TRAFFIC as part of their campaign against Illegal Wildlife Trade.
Vietnamese citizens are being encouraged to stop buying or consuming rhino horn through a series of advertisements developed by WWF and TRAFFIC as part of their campaign against Illegal Wildlife Trade.

The print adverts were conceptualized by Ogilvy & Mather Viet Nam and depict a rhino with human hands or feet in place of its horn. They provide a novel and intriguing visual to communicate to the Vietnamese public that rhino horn is made largely of keratin, the same substance that makes up your finger nails and toe nails.

“Rhino horn is largely made of keratin and will do nothing to treat cancer or help one’s sexual prowess. There are traditional medicines that have proven to be effective for treating a variety of ailments and symptoms and have saved millions of lives. Rhino horn is not one of them” said TRAFFIC’s Greater Mekong Programme Coordinator, Dr Naomi Doak. “Widespread lies, myths and rumours are fuelling demand and use of rhino horn.”


'Save a rhino, say no to rhino horn' ad
© WWF-Greater Mekong