Welcome to the WWF store

WHO WE ARE

For 60 years, WWF has worked to help people and nature thrive.

As the world’s leading conservation organization, WWF works in nearly 100 countries. At every level, we collaborate with people around the world to develop and deliver innovative solutions that protect communities, wildlife, and the places in which they live.

The natural world shows us in so many ways a simple truth: there is strength in numbers. At WWF, we envision a world in which people and nature thrive – but we’ll only get there if we all play a role. We’ll only get there if we work together.

Together, we are creating a world where people live in harmony with nature. Join us. Because together, anything is possible.

For Nature, For People, Forever

WHAT WE'RE DOING

All around the world, people are waking up to the deepening crisis of nature loss. We’re experiencing a growing realization that nature is our life-support system and that no one will be spared from the impacts of its loss. 

Here at WWF International, an independent conservation organization active in nearly 100 countries, we are working to sustain the natural world for the benefit of people and wildlife.  

We are part of a growing coalition calling on world leaders to set nature on the path to recovery by 2030 – a New Deal for Nature and People as comprehensive as the global climate deal. 

Working with many others – from individuals and communities to business and government – WWF urgently seeks to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainably. 

OUR MISSION

We Are the first generation to fully understand that we are destroying the world. And the last that can do anything about it.

We, the people of the world call on our leaders to urgently make an emergency declaration for the planet. We must all commit to actions that will tackle climate change, restore nature, and fix the food system, which is the biggest driver of global nature loss. Conservation begins with each of us - and each of us can make a difference. If we all make small changes and ask our government and business leaders to make changes, together we can make a big difference.