Father Cipriano Barace established a Jesuit mission, and in 1686 founded the city, which today is known as Trinidad, in commemoration of the first Sunday after Pentecost (locally known as “Fiesta de la Santísima Trinidad”). The annual celebration is lively with wide participation among the local population, who enthusiastically organizes folkloric parades wearing traditional masks accompanied by typical dances and music.

WWF has set up its regional Amazon office in Trinidad, allowing it to support conservation projects related to protected area management, sustainable management of natural resources with communities and work with flagship species, among other activities.

Trinidad has expressed its commitment with Earth Hour 2009 and offered to organize a symbolic event and /or press conference in efforts to inform the local population of 100,000 inhabitants, regarding the urgent need to change our consumption habits of energy and urging that even small actions can help make a difference.

Institutions based in Trinidad such as the Municipal Government of Trinidad, the power company Coserelec, bottling plant Nudelpa (Coca Cola), the Women’s Civic Committee of the Beni, the Cultural Center of the Beni, the Prefecture for the Department, through its Secretary for Natural Resources and Environment, and the newspaper La Palabra, among others, are the organizations that have thus far committed themselves to the cause and expressed interest in supporting and actively participating in the event, including efforts to disseminate the initiative on a wider scale.