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WWF has run many campaigns over the course of its 52 years to focus attention on key issues and seek solutions.
WWF has now launched a series of global campaigns to deal with critical and urgent environmental problems and threats. The first campaign targeted the illegal wildlife trade, and has been followed by a campaign to shift investments away from fossil fuels to renewable energy sources. And an emergency campaign has been kicked off to address the threat of oil drilling in Africa’s prized Virunga National Park.
Seize Your Power
WWF’s new campaign to promote clean, renewable energy
 – Seize Your Power – aims to mobilise key organisations investing in new energy sources to shift US$40 billion away from investments in fossil fuels such as coal, oil and gas, into the development of clean renewable energy sources. Such a shift of investment is urgent and crucial to more rapidly move the world towards climate-safe energy.
WWF has launched an emergency campaign - Draw the Line – to save Virunga, Africa’s oldest national park from oil drilling and possible de-gazettement.
One of the most biodiverse places on Earth, Virunga is also a vital resource for local residents. Despite decades of unrest, the park generates US$40 million annually – much of this from tourists coming to see the famed mountain gorilla – to support local livelihoods, and is a source of fish protein and freshwater for tens of thousands of people. But this iconic place is under threat from oil exploration. Some lines should not be crossed, and drilling in Virunga is one of these.
Illegal Wildlife Trade
WWF’s “Kill the Trade” campaign set out to address a massive recent escalation in illegal killing and trade of elephants and rhinos.