Fran Price - WWF Global Leader, Forests

Fran Raymond Price has spent her career working to protect forests and improve forestry around the globe. She joined WWF in June 2020 after 18 years at The Nature Conservancy, where she helped guide the organization’s adoption and promotion of responsible forest management and certification.

Fran helped bring forest carbon finance to smaller forest owners in the United States, most recently by assisting the development and launch of the Family Forest Carbon Program. Her work has focused on the creation, improvement, and proliferation of market-based incentives – such as the alignment of forest carbon investment and certification and strengthening of forest certification standards — to protect forest ecosystems. 

In 2024, Fran was awarded the prestigious Rachel Carson Award by the National Audubon Society for her work in protecting forest ecosystems and developing innovative programs that address the interconnected crisis of climate change and biodiversity loss.
 
Fran holds a master's degree in forestry from the Yale School of Forestry and Environmental Studies, and a B.A. in History and Government from Cornell University. She began her forestry career as a Peace Corps community forestry volunteer in the Dominican Republic.