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WWF is aiming for businesses and industry to invest in best management practices in fisheries, aquaculture, tourism, and marine managed areas. Changes in business as usual will allow for more healthy, productive marine ecosystems that continue to support food security, livelihoods, and resilience against climate and environmental changes.

Yellowfin tuna steak in processing plant for export.

© Jurgen Freund / WWF

WWF continues to seek new and better business models in the fisheries, aquaculture, and tourism sectors, as well as in the effectiveness of marine protected or managed areas—models that will balance return of investment with the integrity of the marine ecosystem.

In this ideal world of sustainable enterprise, fishers, fish farmers and processors, suppliers and retailers, tourism operators and company owners in the Coral Triangle will be applying best practices to their operations, with visible and measurable results. Blue economy business will be thriving and sustainable

Of the sea, for the sea: A blue economy

  1. WWF has redefined a sustainable blue economy as one which utilizes natural resources with recognition of the value of the marine environment, and which engages private business in this respect to help assure food security and livelihood.

    WWF’s work in the Coral Triangle is aimed at building sustainable blue economies where economic development based on the ocean and marine resources contributes to long-term prosperity, sustainability and resilience of the region into the future.


HOW WE DO IT: Tools and initiatives

Asia Pacific Sustainable Seafood Network

WWF has established an innovative way for working with the fisheries sector of the Coral Triangle. The Asia Pacific Sustainable Seafood Network, established by WWF to promote sustainable seafood production in this globally important fisheries region engages with the private and public sectors for the common goal of better fisheries management.

It also supports WWF’s national offices, promotes dialogues among sectors, builds capacities where needed, and supports fisheries and aquaculture improvement projects to meet the demands of more discriminating local and international markets.
The MSC label

© Marine Stewardship Council

Sustainable aquaculture

  1. As the global demand for fish grows relentlessly, aquaculture has been identified as a key solution to the problem of dwindling stocks. Aquaculture improvement projects are a key tool for:

    • bringing responsible fish farming to the mainstream
    • providing an inexpensive protein source to Coral Triangle communities
    • generating export revenue
    • creating livelihood for fishermen faced with climate change, habitat degradation, and other challenges.

    WWF has sought incentives for communities and companies to implement aquaculture improvement. It has also initiated the process for establishment of standards for farmed species like milkfish and barramundi, for which evaluation criteria have yet to be set, while taking into consideration potential negative farming impacts such as pollution and environmental damage.


In an offshore grow-out cage in Palawan, an adult Leopard Coral Trout (Plectropomus leopardus) is held aloft prior to shipping. WWF and its allies are working with local communities to catalyze a shift to full-cycle mariculture, where fish are bred and raised in captivity without the need to draw from wild stocks.

© Gregg Yann / WWF

WHAT WE SEE: Objectives
WWF’s aim is to clearly see the benefits of participation in fisheries and aquaculture improvement as demonstrated in small scale and larger fisheries and aquaculture companies in the Asia Pacific.

Collaborations with industry, government, and coastal communities are based on the acknowledgement of the importance of a healthy marine ecosystem to food security, livelihoods and long-term economic and environmental stability.

Through its engagement on sustainable marine tourism, WWF aims to demonstrate that through collaborative approaches, marine managed areas in the Coral Triangle will be showcases of responsible marine tourism experiences that benefit the community and conserve resources, while providing visitors with an unforgettable experience.

It also aims to create a new version of “business as usual”—aligning the responsible management of marine ecosystems with the goals of business sustainability.


Through its Innovation and Business Transformation Strategy, WWF aims to create a new version of “business as usual”—aligning the responsible management of marine ecosystems with the goals of business sustainability. 

Learn about other strategies