Harnessing political will

The importance of the ocean in providing food security and livelihoods has never been clearer, and people are working together in unprecedented ways for the goal of ocean conservation.

WWF has established and continues to strengthen partnerships with government, the private sector, and civil society to help deliver regional and national action plans under the Coral Triangle Initiative on Coral Reefs, Fisheries and Food Security. 
 

Transforming the private sector

The private sector has become aware of the urgent need to help keep the Coral Triangle healthy and productive, and WWF is working with partners to reduce the negative footprints of business and industry.

Market incentives, support, capacity building, and enabling mechanisms are made available for companies working in key Coral Triangle industries such as fishing and tourism. Platforms like the Asia Pacific Sustainable Seafood Network, the Regional Business Forum, and the Coral Triangle Fishers Forum all convene business and industry onto a more sustainable path and channel their efforts towards mutually beneficial outcomes.

Through dynamic partnerships, WWF has shown that there can indeed be a more responsible way of managing and harvesting seafood, maintaining healthy ecosystem diversity, or protecting underwater tourist attractions—and the responsible way can be a winning proposition all around.
 

Raising public awareness

The Coral Triangle has become recognized all over the world as a symbol of marine biodiversity and the value of our oceans, and people are taking action to protect it.

Knowledge is power, and for an increasingly enlightened and discriminating public, this equates to the power to make choices that influence both government and private business—choices for responsibility, sustainability, and long-term security.

Innovative communications strategies cover all platforms, from traditional media to digital communications and regional campaigns, public forums, events, and celebrity endorsements. Through multimedia and utilizing a variety of communications avenues, WWF is able to inform, motivate, and empower a broad range of audiences to take action.