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© George B. Schaller / WWF
The future
Looking ahead
Giant panda numbers are slowly increasing, but the rare bear is not out of the woods yet.

Traditional threats to pandas such as poaching appear to be declining, but large-scale disturbances including mining, hydro-power, tourism and infrastructure construction are becoming more severe. 

WWF's 2015-2025 giant panda conservation strategy sets the course for panda protection efforts over the next decade and will focus on improving panda habitat in a manner that balances conservation with local sustainable development.
WWF will cooperate with the government as well as working with partners and the public to protect key habitats and ensure a sustainable wild giant panda population, and benefit local communities.

These conservation efforts will also benefit many other rare species of animals and plants that live side-by-side with the pandas, including the endangered takin, golden monkey, red panda, and crested ibis.


The panda can and will endure as a symbol of our environment and a wonder of evolution. To protect this luminous fragment of life we must monitor its fate with vigilance, compassion, wisdom, and loyalty, with a commitment measured in terms not of decades but of centuries.

George B Schaller, Wildlife Conservation Society (first WWF supported panda researcher in China)

Da Di and Jia Lin play together in the Wolong Research & Breeding Centre, China

© Susan A. MAINKA / WWF